Eyelash Glue Market was valued at USD 2.4 Billion in 2022 and is projected to reach USD 4.5 Billion by 2030, growing at a CAGR of 8.4% from 2024 to 2030.
The eyelash glue market has experienced significant growth in recent years, driven by the increasing popularity of eyelash extensions and the rising demand for beauty products. This comprehensive analysis delves into the current trends, innovations, and future projections of the eyelash glue industry, providing valuable insights for stakeholders and consumers alike.
The global eyelash adhesives market was valued at approximately USD 1.31 billion in 2023 and is projected to reach USD 2.3 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.7% during the forecast period from 2024 to 2031. This growth is attributed to several factors, including the expanding beauty and personal care industry, the increasing popularity of eyelash extensions, and continuous product innovations.
Expansion of the Beauty and Personal Care Industry: The overall growth of the beauty industry has significantly contributed to the demand for eyelash adhesives. Consumers are increasingly willing to invest in cosmetic products, including eyelash extensions and their adhesives, as disposable incomes rise and there is a growing emphasis on aesthetics.
Popularity of Eyelash Extensions: The trend of eyelash extensions has gained substantial traction, particularly among celebrities and younger consumers. This has led to a heightened demand for reliable and effective eyelash adhesives, further propelling market growth.
Product Innovation and Development: Manufacturers are continually developing new formulations of eyelash adhesives, such as hypoallergenic, waterproof, and long-lasting variants. These innovations cater to a broader customer base and enhance safety and application ease, thereby boosting adoption rates.
Influence of Social Media and Beauty Influencers: Social media platforms and beauty influencers play a pivotal role in popularizing beauty trends, including the use of eyelash extensions and adhesives. Tutorials and product endorsements on these platforms have significantly increased consumer awareness and demand.
Growth of Professional Salon Services: The expansion of professional beauty salons offering eyelash extension services has increased the need for high-quality eyelash adhesives. Salons require dependable products to ensure customer satisfaction and repeat business.
Rising Focus on Eye Cosmetics: There is a growing consumer interest in comprehensive eye-enhancing solutions, including mascaras, eyeliners, and eyelash extensions. This trend has complemented the demand for eyelash adhesives, as consumers seek products that enhance their eye makeup routines.
Expansion of Distribution Channels: The availability of eyelash adhesives through various distribution channels, such as online platforms, specialty stores, and professional beauty supply stores, has improved market accessibility and consumer reach.
Consumer Education and Awareness: Increased consumer knowledge about the benefits and responsible application of eyelash adhesives has encouraged more individuals to try these products. Educational tutorials and instructional materials have demystified the application process, fostering greater adoption.
Celebrity Endorsements and Marketing: Marketing strategies and celebrity endorsements have generated buzz and stimulated consumer interest in specific brands and products, influencing market demand.
Growth of the Male Grooming Segment: Traditionally dominated by women, the male grooming segment is expanding due to increased interest in eyelash enhancements and maintenance among men, further diversifying the consumer base.
The eyelash adhesives market can be segmented based on type, formulation, application method, and distribution channel:
By Type:
Strip Lash Adhesives: These adhesives are designed for attaching strip lashes and are widely used due to their ease of application and removal.
Individual Lash Adhesives: Formulated for individual lashes, these adhesives offer a more natural look and are preferred by consumers seeking a customized lash enhancement.
By Formulation:
Latex-Free Adhesives: Catering to individuals with latex allergies, these adhesives provide a safer alternative without compromising functionality.
Waterproof Adhesives: Ideal for consumers seeking durability, waterproof adhesives ensure that lashes remain intact despite exposure to moisture.
Hypoallergenic Adhesives: Designed for sensitive skin, hypoallergenic adhesives minimize the risk of irritation and allergic reactions.
By Application Method:
Professional Application: Applied by trained professionals in salon settings, this method ensures precise and safe application.
DIY Application: Adhesives designed for at-home use, allowing consumers to apply lashes independently, offering convenience and cost-effectiveness.
By Distribution Channel:
Supermarkets and Hypermarkets: Large retail stores that offer a wide range of beauty products, including eyelash adhesives.
Specialty Stores: Stores specializing in beauty and cosmetic products, providing a curated selection of eyelash adhesives.
Online Retail: E-commerce platforms that offer convenience and a broad selection of eyelash adhesives, catering to the growing trend of online shopping.
Others: Includes distribution through professional beauty supply stores and direct sales channels.
Geographically, the eyelash adhesives market exhibits varied dynamics:
North America: Dominated the market in 2023, with a substantial revenue share, driven by high consumer spending on beauty products and a strong presence of professional salons.
Europe: Exhibited steady growth, with increasing consumer interest in beauty and personal care products.
Asia Pacific: Expected to register the highest CAGR during the forecast period, fueled by a growing middle-class population, rising disposable incomes, and a burgeoning beauty industry.
Middle East and Africa: Showed moderate growth, with emerging markets gradually adopting beauty trends prevalent in other regions.
South and Central America: Experienced steady growth, with increasing awareness and adoption of beauty products among consumers.
The eyelash adhesives market is characterized by the presence of several key players:
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DAISO
Miche Bloomin
Mybest
MAC
Shiseido
SUAVIS
Shu uemura
D–UP
Ardell
Opera
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Eyelash Glue Market
Online Sales
Offline Sales
Based on Types the Market is categorized into Below types that held the largest Eyelash Glue market share In 2023.
Black GlueWhite Glue
White Glue
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Eyelash Glue Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Eyelash Glue Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Eyelash Glue Market, By Type
6. Global Eyelash Glue Market, By Application
7. Global Eyelash Glue Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Eyelash Glue Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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