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Eleojo Information Systems (Nig) Limited exists to solve the critical issues facing our clients, both large and small. Our unique approach is not only what differentiates us, but also what makes us successful. We provide a broad range of services and solutions to help organizations facilitate change, achieve their vision and optimize performance and productivity.
EiS services includes:
i) Marketing trade research
ii) Advertising and media research
iii) Social, Political research & Opinion poll
iv) Living Standard (Household)
v) Management Information System
vi) Technological support services
vii) Brand Image Study
viii) Corporate Image Study
ix) Marketing Definition – Construction Survey
x) Health related research
xi) Mapping & listing
Marketing trade research
1. Usage and attitude studies of marketing trade research.
This study helps in understanding the inner conditions that tends to motivate or colour behaviour in a specific direction, with a view to formulating marketing programs that will have impact on, or influence consumer behaviour. U & A always provide key consumer related information on: Incidence, Penetration, Motivation of consumption/Usage, Brand Performance, Product Quality and Image among others, likes and dislikes as well as expectations.
2. Product testing and CPTs Blind test:
Help to collect consumer related information on assessment of the product only.
Branded: This is product test with advertising materials, such as name, colour and package.
The product is tested and examined in the context of the brand name.
Generally, product test is concerned with asking the consumer to try particular product for necessary modifications if applicable or otherwise, to get consumer acceptance.
3. Pricing Research
Price sensitivity study helps the manufacturer/clients to understand how price affects the purchasing pattern and behaviour of respondents on a particular brand or range of products. It helps the client to answer such questions as:
o At what price will consumer consider the product to be at equilibrium – good value for money
o At what price will consumer consider the product to be too cheap that they will doubt its quality?
o At what price will the consumer consider the product to be too expensive that they will never buy it or will shift to other alternative product etc.
4. Customer Satisfaction Study
could be used to check customer satisfaction level of the Client’s products and services based on product quality, pricing and other services including after sales services.
5. Mystery Shopping and Observation.
To get direct and firsthand information for strategic decision making and policy formulation in area of training staff and development.
6. Retail Outlet Census/ Retail Outlet Audit.
This involves complete enumeration of retail outlets for a particular product range or category.
Test Marketing
o Distribution channel checks
o Sales unit performance
o Consumer user ship
o Evaluation
Advertising and media research
1. Advertising Research
o Pre-testing of advertising theme, copy and penetrations
o Post-testing of advertising
2. Media Effectiveness/promotion Research
Help to access the efficiency and effectiveness of the total advertising and promotional campaign.
3. Media Research
Marketing companies and advertising agencies need to establish such information as “Which is the most widely read or widely circulated Newspaper or Magazine?”
“Which TV or Radio station has the largest listenership or viewership” This involves detailed and continuous study of media (Print & Electronic).
Social, Political research & Public opinion poll
1. Informed by the need for Government establishments, International Organization and Non- Governmental Organization to study the public opinion and views about their programmes and intervention activities in order to be able to make strategic decisions and formulate policies.
2. Measurement of confidence level with government at the three different tiers:
Federal, State and Local government. This is done in order to elicit public opinion on the key information areas such as:-
o Rating of government performances
o Assessment of government policies
o Satisfaction and Dissatisfaction level
o Problems facing the community that needed to be addressed by the government
o Voting behavior
o Motivation of voting for candidates
o People’s perception on government activities and policies
Living Standard (Household)
Measuring the welfare of the inhabitants at individuals and households level which will be analysed to determine what proportion of the state are unable to meet their basic needs to enjoy an adequate standard of living and have insufficient access to services. It will also consider the rationale why some households are able to attain and sustain such a standard of living and what could be done to assist those households and individuals now living in poverty with a view to improving their standard of living.
Management Information System
Systems that take information captured by transaction processing and produce reports that management needs for planning and controlling the business (Decision Making).
EiS make management information system possible through the transaction processing and placed in the client organization database.
Provides specialist window for tools and interface;
o Software Packages
o Integrated development environments (IDEs)
o Computer aided system engineering (CASE)
o Critical analysis
o Network hosting
Technical, Technological Support Services
EiS support her potential clients technically with cutting edge technology by developing a complex system to a high level capacity. When most people think of system development, they primarily think of programming. However the support services provide by EiS includes;
· Program Development
· Data Management
· Data Analysis
· Quality Assurance
· Data Conversion
· Installation
· Configuration
· Documentation
· Training / Facilitating and User Support
· Maintenance and System Enhancement
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