Massachusetts

Stories & Pictures from Local Dealers/Jobbers:

Eastern Talking Machine Co.:

"PROGRESSIVE ADVERTISING.

THE past month has seen some most progressive Phonograph advertising on the part of several enterprising Jobbers. Plenty of advertising in a local manner has been done for a long time, but few have taken up the matter in a general way...The Eastern Talking Machine Company, of Boston, has a full-page advertisement in the April issue of the National Magazine, devoted entirely to offering Edison Phonographs and Records on the mail order plan.

All of the above advertising has been done entirely by the firms named and without any arrangement or understanding of any kind with this Company. In no case was it even suggested and except in one instance we did not know of the' advertising until it appeared in print. Credit for the enterprise is alone due these firms. They know the merit of the Edison Phonograph and have been willing to expend large sums to further its sale." [Edison Phonograph Monthly; April 1903; Volume 1, Number 2, Page 4]

L.R. Porter:

"TRADE OPINIONS ON THE MONTHLY.

L.R. Porter, Brockton, Mass.: —

Vol. I, No. I, Edison Phonograph Monthly, at hand. It's just what I wanted to see. Long may it live." [Edison Phonograph Monthly; April 1903; Volume 1, Number 2, Page 10]

Thomas Wardell:

"A JOBBER'S INVITATION.

THOMAS WARDELL, a Jobber at Lowell, Mass., has adopted the plan of sending out the following card each month to those whom he thinks will be interested:

'Dear Sir: — For the next three days we shall play this month's Records continuously. You are invited to step in and hear them. 

Very respectfully yours,

Thomas Wardell.'

 111 Central Street, Lowell." [Edison Phonograph Monthly; April 1903; Volume 1, Number 2, Page 7]

Edwin C. Putnam:

"In acknowledging the receipt of the Suspended List sent out in April, Edwin C. Putnam, a Dealer at Millbury, Mass., wrote:

Can assure you we will co-operate with you in keeping the goods out of these people's hands. The stand that you take and people like you (The Eastman Kodak Co. for instance), is one of the best things in the world to induce retailers to push your goods. I used to sell [redacted] goods entirely, but for the last two years have not sold more than three of their records. We know that they can't buy an Edison Record anywhere for less than we can sell them, and it makes it more satisfactory for us and them too." [Edison Phonograph Monthly; May 1903; Volume 1, Number 3; Page 8]