Campagins 

 Goal:

Build and activate a vibrant community of developers around ArifPay’s fintech API platform by increasing engagement, platform usage, and developer trust.

 What I Did:

• Designed and launched a targeted Meta Ads campaign focused on local software engineers, students, and tech professionals

• Developed a community-first content strategy including coding challenges, API tutorials, and spotlight features

• Managed a monthly content calendar with user engagement hooks like polls, Q&As, and referral incentives

• Collaborated with ArifPay’s internal tech team to align messaging with product development updates

• Facilitated a 2-way feedback loop between developers and the platform through DM-based micro-surveys

Results Achieved:

• 40% increase in developer community engagement within 3 months

• 3.2% average CTR on paid campaigns

• 2.5× growth in new developer sign-ups and platform activations

• Created a consistent brand voice that positioned ArifPay as developer-friendly

Goal:

Inspire and grow a community of emerging Ethiopian leaders on LinkedIn by highlighting women and youth trailblazers through authentic storytelling.

 What I Did:

• Created and executed the “Women Leaders” and “Youth Leaders” spotlight series

• Researched and profiled real-life Ethiopian changemakers, featuring their stories with visuals and quotes

• Designed an engaging post format with consistent branding using Canva

• Scheduled posts strategically to optimize engagement based on LinkedIn analytics

• Encouraged audience interaction through prompts and resharing tools

• Partnered with featured individuals to organically amplify reach

Results Achieved:

• Grew Awaqi’s LinkedIn followers from 4,000 to 10,000 in just 3 months

• Averaged 8–12% engagement rate on spotlight posts

• Increased direct messages and partnership inquiries through the page

• Sparked hundreds of positive comments from youth and professionals inspired by the featured leaders

Goal:

Raise awareness and youth engagement around digital skills and self-confidence through a culturally resonant campaign.

What I Did:

• Conceptualized and developed the “እኔም አዋቂ ነኝ” (“I Am Awaqi Too”) campaign

• Designed a content strategy combining storytelling, community polls, and user-generated content

• Ran targeted Meta Ads to expand reach among Ethiopian youth

Results Achieved:

• 50,000+ total reach across platforms

• 3.8% average engagement rate on campaign content

• 2,000+ hashtag uses of #እኔምአዋቂነኝ

• 18% increase in platform sign-ups during campaign launch week

Goal

Engage Ethiopian youth on TikTok and Instagram through humor-based, culturally familiar content that promotes self-confidence and digital awareness.

What I Did

• Created a series of funny, relatable TikTok videos tapping into Gen Z humour and trending formats

• Developed scripts based on local experiences and audience insights

• Edited content using Capcut for a native, share-friendly aesthetic

• Timed posts around peak engagement hours and encouraged duets and stitches

• Responded to top comments to drive post longevity and algorithm boost

Results Achieved

• 1M+ total views

• Thousands of reshares, duets, and stitches

• 300% increase in follower growth during the viral campaign window

• Strengthened Awaqi's brand voice as authentic, fun, and community-centred

 Goal

Promote Awaqi’s online courses in digital skills and career development by engaging Ethiopian youth through trusted micro-influencers on TikTok and Instagram.

What I Did

• Identified, vetted, and managed 10+ micro-influencers with strong Gen Z engagement

• Created detailed influencer briefs with CTA scripts, visual guidelines, and posting timelines

• Supported creators in producing short-form video content tailored to Awaqi’s brand voice

• Amplified influencer content through Awaqi’s channels and paid boosts on Meta Ads

• Tracked performance via Bitly links, UTM codes, and TikTok/IG insights

 Results Achieved

• Grew Awaqi's learner base from 50,000 to 109,000 in under 3 months

• 700+ course sign-ups directly linked to influencer content

• 30,000+ total views across influencer TikToks and IG Reels

•  Built trust with young learners through real, relatable messengers

Goal

Empower emerging Ethiopian content creators by offering growth opportunities while expanding Awaqi’s content output with authentic, community-driven voices.

What I Did

• Developed and launched a public collaboration call on TikTok targeting aspiring content creators

• Created and posted a high-engagement recruitment video

• Designed an onboarding workflow for creators, including briefing sessions, branded templates, and mentoring

• Led the selection and training of 5 creators, ensuring alignment with Awaqi’s voice, values, and goals

• Coordinated content timelines, revisions, and cross-posting strategies

Results Achieved

• Recruited 5 long-term contract creators to produce weekly content for Awaqi

• Initial TikTok callout video generated strong interest and engagement 

• Created a scalable system to train and manage user-generated content at scale

• Boosted brand presence through peer-to-peer credibility and content volume increase

 Goal

Launch and promote Kefita Real Estate’s new development by managing press relations, media visibility, and event communications.

 What I Did

• Prepared professional press kits and PR documents (event briefs, fact sheets, bios, and media FAQ)

• Designed and distributed invitations to national and industry-specific media outlets

• Managed press and media check-ins during the launch event, ensuring proper accreditation and hospitality

• Coordinated interviews, photo ops, and story placements with attending journalists

• Followed up post-event to encourage coverage and maintain media relationships

Results Achieved

• Secured media coverage in 3+ national outlets (online & broadcast)

• Increased Google search volume for “Kefita” by 20% in the two weeks post-launch

• Helped drive inbound inquiries and lead generation through event visibility

• Ensured a professional and seamless experience for press and partners during the live event

 Goal

Plan, manage, and promote the official launch event of Sinotruk vehicles in Ethiopia for Hansom Group, with high-level stakeholder visibility and media coverage.

What I Did

• Led end-to-end event coordination, including logistics, vendor management, branding, and guest experience

• Designed and distributed custom press invitations and coordinated outreach to targeted national media

• Managed on-site PR operations, including media registration, interview scheduling, and branded materials

• Oversaw setup of photo zones, signage, and branded booths for attendees and sponsors

• Ensured smooth flow of the event agenda and coordinated VIP arrivals and speeches

Results Achieved

• Executed a high-profile launch event with 200+ attendees and 5 corporate sponsors

• Secured coverage in broadcast and digital media outlets

• Achieved 95% guest satisfaction based on on-site feedback and post-event check-ins

• Strengthened Hansom’s brand presence in Ethiopia’s commercial vehicle market

Goal

Deliver a seamless experience for VIPs, fashion industry guests, and partners attending HAFW 2024, while maintaining brand excellence and event flow.

 What I Did

• Managed the full guest list, including VIPs, designers, media, sponsors, and international delegates

• Oversaw RSVP tracking, personalized invitations, and entry logistics

• Led on-site guest registration and seating coordination, ensuring a polished and welcoming environment

• Coordinated closely with the event production team for runway timing, backstage access, and photo opportunities

• Assisted with follow-up and guest relations, including thank-you messages and recap emails

Results Achieved

• Managed a guest experience for 100+ high-profile attendees

• Ensured 95%+ attendance from confirmed RSVPs

• Received positive feedback from designers, sponsors, and media for event professionalism

• Contributed to a high-impact fashion week that reinforced HAFW's reputation across Africa

Goal

Create a branded storytelling video to highlight Sami Frame’s values and visual design services, using engaging voiceover narration and cinematic visuals.

 What I Did

• Wrote the full script for the voiceover, aligned with brand tone and message

• Filmed on-location video footage, including product shots and brand moments

• Edited the final video using mobile and desktop editing tools

• Delivered the voiceover acting, ensuring clarity, pacing, and emotional impact

• Added subtitles, transitions, and music for a professional finish

Results Achieved

• Successfully delivered a high-quality brand video used on social media and in sales decks

• Received praise for the storytelling tone, visuals, and clean editing

• Demonstrated full-cycle media production: from concept to final delivery

Goal

Deliver a clean, persuasive, and emotionally resonant voiceover for a national TV commercial promoting Taza Soap’s freshness, quality, and affordability.

 What I Did

• Performed the final voiceover narration for the commercial aired on EBS TV

• Worked with the creative team to match tone, pacing, and emotional delivery with visuals

• Adapted script cues and timing for broadcast standards

• Delivered high-quality audio in a studio-ready format suitable for TV airing

Results Achieved

• Commercial aired nationwide on EBS TV, reaching thousands of households

• Voiceover praised for clarity, warmth, and tone matching the brand’s message

• Helped boost brand credibility through a professional, relatable sound