Seo And Web Design: How To Build A Website That Ranks

Your website markets your services to visitors. With an excellent platform, clients can take you seriously and place their orders. However, a mediocre site is a sign that you’re not a serious service provider. Therefore, you should put your best foot forward when handling web design.

Web design is a critical part of Search Engine Optimization, SEO. You should follow SEO guidelines as you design your website to improve the ranking of your business on search engines. Simply put, work on your web design as you do SEO in the UK, or anywhere else

Millions of business websites are online. They all want to convert online visitors into their customers. The only way to get noticed is to ensure your website is among those that appear first when visitors type search queries related to the services you offer. With SEO website designing, you can increase your website visitors.

How do you build a website that places you ahead of your competitors? Here are the characteristics you should incorporate:

Design A Mobile-Friendly Service Website

The days when people would feel comfortable visiting a website using desktops alone are over. Online visitors are now looking for convenience. They want sites they can visit and place their orders while on the move. Research shows that more than 60% of website traffic today is from smart devices such as smartphones and tablets. Therefore, having a website that is responsive on smart devices can place your business in an advantageous position.

The mobile version of your website should be easy to navigate just like its desktop counterpart. It enables you to reach many potential customers. These visitors can also stay on your platform for a longer duration of time, and even take the desired action like signing up for your newsletter. The visits are good for your ranking.

Ensure Your Website Content Loads Fast

As technology advances, website visitors are also becoming more impatient. If your website takes more than 5 seconds to load, your visitors are likely to move to your competitors’ platforms. The high bounce rates are bad for your ranking. It’s a sign that people don’t like your platform and makes the search engines rank you unfavourably. The search engines may even fail to index or rank your website.

As you work on your SEO in Blackburn, take your website’s load time seriously. It should be within 3 seconds. To improve the response time, your website should have files of the right sizes and the coding should be perfect.

Make Your Website’s Content Readable

No one wants to strain to read the product information on your website. When website visitors notice your content isn’t readable, they immediately check out. That means you’ll have fewer visitors staying on your platform. The factors that affect the readability of the content include:

• Font colour

• Font size and type

• Background colour

• The outlook of your website

How do you ensure your website content is readable, and you can attract more visitors? There should be a contrast between your background and your text. For instance, a dark background goes well with bright fonts like yellow. Your font size and colour should also be visitor-friendly.

The Website Should Be Easy To Navigate

Website visitors are looking for a platform they can easily navigate as they look for information. That way, they can place their orders. As you do your SEO in the UK, you should make navigability your priority.

Place important buttons at strategic positions on your website. The other web pages should also be organized. A navigable website is good for user experience and search engine indexing.

Do you want to build a website that ranks? At eBusinessUK, we have experts who understand web design. Your business website can have that professional look when you hire us.