8 Web Design Mistakes That Can Harm Your SEO Strategy

There are a number of design mistakes to avoid when designing a website. Poor design harms SEO and delivers a substandard user experience. That is why it is important to call on experts to look after your web design. Lancashire happens to be home to one of the best in the business and we have some top tips on what you should try to avoid.

Poor Navigation

Visitors to your website cannot easily find what they are looking for will click away, often with a negative view of your business. So make it easy for them. Good internal links are crucial because they help to retain visitors your website and assist Google crawlers in determining where your traffic comes from, which really helps your SEO.

Weak Call-To-Action Strategy

If you do not give visitors to your website clear, easily understood calls to action they will not take the action you want them to. Failure to include a unique and engaging call-to-action button is one of the major web design errors, and potentially can be the most costly in terms of lost custom.

Ineffective H1 And Header Tags

Headings are a crucial aspect of good technical SEO, and of course they are important for assisting user navigation. You need your H1 tags to summarize the contents of a page effectively because they are how both search engine bots and website visitors learn what a webpage is about.

Not securing you website

Not securing your website with an SSL certificate is a red flag for many internet users. Indeed, many search engines and security packages will actively warn users not to visit such unsecured sites which clearly will have a negative effect on SEO.

Ineffective 404 Error Pages

404 pages are often underrated and overlooked and this is a serious missed opportunity. Creatively designed error pages can steer site visitors to explore other pages on your website and can eventually result in a conversion. At the very least make sure 404 pages send users back to the home page. 

Typographical Errors

Poor choice of typography, font and colour simply make your site look amateurish which will create an instant negative first impression. When we work with businesses across the country and find that this is one of the aspects of SEO Leeds, London and Lancashire businesses often overlook.

Lack of content

Good content is a crucial part of elevating your brand and communicating with your customers. It is well worth getting regular professional help with content creation so that your website remains interesting, up to date and equipped with effective key words. Do not go overboard – few web-users are looking to read a novel, but keep your content current.

Ugly Design

Beauty is in the eye of the beholder, but there are some style errors you should avoid. A chaotic or cluttered style will not only hurt your SEO, it will also lead to the kind of visual overload that will put visitors off and even prevent them from exploring your website at all. It is incredibly important to be very careful when you make choices about logos, colours and fonts. You need to ensure a measure of consistency and coherence with such things, as well as adhering to your existing branding.

Finally…

SEO needs to be incorporated into your Web design right from the beginning of the design process. You need to build your site in a way that works well with search engine algorithms if your site is going to perform effectively on search engine results pages. For that kind of effective web design Lancashire and more specifically eBusiness UK is the place to come.