Product Marketing Examples
Product Marketing Examples
Embedded Files
A collection of product marketing projects showcasing my work in go-to-market strategy, messaging, customer engagement, and cross-functional collaboration.
A collection of product marketing projects showcasing my work in go-to-market strategy, messaging, customer engagement, and cross-functional collaboration.
Product Overview Videos
Product Overview Videos
Cadmium: Product Overview videos to drive sales conversions
My contributions:
Scriptwriting: Drafted a clear, concise script focused on communicating product value, key features, and target audience benefits
Voiceover: Recorded and edited voiceover narration to match brand tone and ensure clarity
Creative Production: Designed and produced all visuals, including animations and graphics, to support the messaging and enhance engagement
Final Editing: Managed rounds of feedback and revisions to ensure the final cut met brand standards and product goals
Product Release Notes Review
Product Release Notes Review
Cadmium: Monthly Release Notes highlight videos - Customer engagement through product and technology updates to our customers
My Contributions:
Scriptwriting: Wrote clearn engaging scripts each month to highlight key technology enhancements and product improvements
On-screen Talent: Served as the on-camera host, delivering updates in a personable and accessible tone to strengthen customer connection
Creative Production: Designed visual elements and integrated screen captures to illustrate new features and workflows
Editing & Finalization: Produced and edited each video end-to-end, ensuring clarity, pacing, and brand consistency
Product Strategy Proposal
Product Strategy Proposal
Marketing Innovation Program Summary.pdfT-Mobile: Innovative Product Proposal concept resulting from a leadership challenge to create a comprehensive out-of-the-box proposal to drive sales
My Contributions:
Market Research: Conducted in-depth analysis of total addressable market (TAM), competitive pricing models, and emerging technology trends to inform proposal strategy
Proposal Development: Crafted a comprehensive, out-of-the box solution designed to address customer pain points and unlock new revenue opportunities
Executive Pitch: Presented the concept to the leadership team, highlighting its market potential, business impact, and implementation feasibility
Recognition: Selected as the most innovative proposal among peer submissions for its creativity, strategic insight, and sales-driving potential
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