Erin at a Glance
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With deep experience leading go-to-market strategies across both software and hardware products, I bring a unique combination of technical understanding and market insight that enables me to drive awareness, adoption, and sustained product growth. I pride myself in owning the end-to-end marketing lifecycle—from market research and persona development to product positioning, GTM, launch, and sales enablement.
I’ve owned the end-to-end marketing lifecycle
Market research
Persona development
Product positioning
GTM
Launch
Sales enablement
I excel at
Identifying customer pain points
Developing clear and compelling product narratives
Executing integrated marketing campaigns that resonate with target audiences
Partnering cross-functionally with product management, sales, and customer success
What Sets Me Apart
What Sets Me Apart
The 5 Whys Technique
The 5 Whys Technique
Using the 5 Whys technique allows me to dig beyond surface-level feedback and uncover root causes. This insight not only informs product decisions but also shapes messaging that speaks directly to real, validated customer needs - leading to more relevant positioning and stronger product-market fit.
Work Experience
Work Experience
2024 - Current
Cadmium
Sr. Product Marketing Manager
2020 - 2023
T-Mobile
Sr Product & Integrated Marketing Manager
2015 - 2020
T-Mobile (Formerly Sprint)
Regional Marketing Manager
2009 - 2014
T-Mobile (Formerly Sprint)
Product Marketing Manager
Education
Education
Master of Business Administration
Webster University
Bachelor of Science in Business Administration
University of Missouri
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