Potential customers searching specific keywords on Google Search will be shown quality copywritten ads in the specified geographic radius or town/city.
Organic traffic should be focused on just like advertising, as investing into key online word-of-mouth channels is important to long-term success and business/brand visibility.
SEO/Search Engine Optimization helps your website rank higher on Google bringing in more organic traffic.
Geofencing around specified location(s)
Cost per click and cost per lead metrics displayed
Brand reach data displayed visually
Once Google AdWords, now Google Ads, is the globally recognized and industry standard ad management platform, with advanced options for search keyword ads, retargeting display ads, video ads, shopping ads, and more. With perfect integration with Google Analytics, Google AMP speed optimized web pages, website shops, Google Tag Manager, and so much more. [The current promo Google has is get $600 credited free to your account when you run $600 of ads.]
Paid marketing on typically free platforms with high volumes of unique searches and user sessions on mostly mobile devices (including a range of other tech that content should be optimized for*)
*Website and content should be optimized for not only smartphones like iPhone's and Android phones such as Samsung Galaxy S20 and Google Pixel 5, but laptop computers, tablets, smart tvs, and smart watches. Speed optimized websites and content files with proper meta documentation for SEO purposes on site is key in having a future proof web funnel, portfolio work site, online e-commerce shop, and more.