Social media is a great way to reach your audience, and through that, grow your business!
With 3.78 billion social media users in the world, and 4.88 million in Singapore alone. An effective social media strategy should be put in place to not only grow your social media followers. It can be a way to communicate updates on new products, engage with your audience and drive traffic to your e-commerce stores. Quality content in your social media feed attracts and retain attention. High-quality content is the key to getting your business noticed.
Why should you use social media to grow your business?
Increase your conversion rate
Social media is an opportunity to get people talking about your products. It’s also a great opportunity for your business to receive exposure from brand new customers. A study by Global Web Index in 2018 showed that 54% of social browsers use social media to research for new products. 73% of marketers believe that social media marketing is “somewhat effective” for their business (Buffer, 2019).
Engage with your customers
A social media profile gives you a platform to interact with your audience in real-time. Many customers rely on social media to research new products before they buy them. With this in mind, it’s best to offer interesting and engaging product updates in your feed.
Improve branding
People love to see businesses that use interesting and engaging social media graphics. Having great social media graphic design will ensure your content stands out in a sea of other images. An image is the main focus of a blog post for some businesses. When selling a product, you might consider having a fantastic picture of the product on your website in action.
Your image can be so captivating and interesting that readers and followers love it and want to share it with their friends (thus increasing the brand awareness!).
What should you post on social media to grow your business?
Use positive images in your marketing
Social media is predominantly used by women, and are a key target market for your business. Make sure you keep that in mind when you’re designing your social media marketing.
Shoot a lot of content on a consistent basis
Social media will become a crucial part of your advertising strategy. So don’t be afraid to post regularly to keep your followers engaged.
Post at least 2 times a day
This seems like a low figure, but this should be increased gradually over time. By continuously posting, you’re in a better position to attract attention.
Don’t be generic
The key to successful social media marketing is to keep it genuine. The ability to be genuine and to create authentic content can foster the bond between brands and customers and enhancing the brand’s popularity.
How to use social media to grow your business?
Use influencers
By tapping into the influencer industry, you can effectively market your business and reach a large amount of your target audience. Engage reputable social media influencers who have a high following and have a loyal following of their own. You can create a strategy that focuses on getting a large number of followers, or you can just focus on getting your audience to a certain amount of followers. Some campaigns are high-key, while others have a more subtle approach.
2. Use good content
Since social media is a platform that takes advantage of the user’s attention span, the best strategy is to create great content that gets people interested and has them scrolling on your website. If you want your images to truly reach your target audience, you have to share images that they will find interesting. Pictures of families with children aren’t a good idea if you’re targeting university males. Rather than knowing what visuals resonate with your audience, you should learn which ones do.
Conclusion
To successfully integrate social media into your business, make sure you have a website with a responsive design and a well-integrated, professional marketing strategy. Prepare your sales pitches just as carefully as you develop your visual brand identity if you want to stand out. Your brand will have a longer life span if you are consistent and use images and content in your social media feed that communicate your marketing message.