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If you are a business owner or brand manager looking to utilize SEO Marketing to bring your business to the online space, you probably will think of being accessible from Google almost immediately. What is SEO, and how is it related to your business?
In a nutshell, Search Engaging Optimization – or SEO for short is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the practice of increasing your website’s Google ranking and enabling it to show up on the front of Google search results when users search keywords relevant to your business.
So why is SEO Marketing important for your business?
1. Increase online revenue
SEO enables your e-commerce platform to increase online sales organically. An average conversion rate of 2.4% will is expected for a business with decent SEO performance. Through this, we can estimate that out of 1000 users who search up your business online, roughly 24 new online sales will be converted purely based on your SEO efforts. 70–80% of search engine users are only focusing on organic results. (MarTech, 2018)
Nowadays, there is more online traffic as compared to foot traffic on brick-and-mortar stores. Based on a report by searchengineland.com, organic search drives 51% of online traffic, proving how SEO is a crucial aspect of sales generation which most businesses cannot afford to miss out on.
2. Reduce advertising cost
SEO Is very efficient in helping your business save advertising costs. Digital advertisements may be crucial to the success of an online e-commerce store, but they are considerably expensive and might not be cost-effective for small businesses. Digital ads are also becoming more competitive, with more competitors jumping on board the digital space to fight for the attention of users online.
By utilizing SEO to boost your website presence online, you are essentially promoting your business online at no cost at all.
Although SEO is a free practice to promote your business, it is a long-term effort in which the expected outcome may not be seen in the near future. Businesses should have an effective digital advertising plan and SEO strategy which they can utilize effectively and tap on the strength of both strategies.
3. Building brand credibility
When we come across a brand that piques our interest, the first course of action is to search them up on Google to find out more about them. Having your website easily accessible on Google not only decreases the drop-off rate of potential customers but also instills confidence in your customers that you are a legitimate business. Having a good SEO strategy means that your business can easily be found by potential customers your business is targeting. 64% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2020)
One key benefit of SEO is the traffic’s intent relevance. Customers find your business listing on Google based on the keywords that are relevant to your business. For example, if you are local cake shop located in the east, and a user who is looking for a local cake shop searches on Google with keywords such as “cake shop in east of singapore”, your business will show up on Google if it fits the description. Your business will be able to provide the right services to customers that are interested in what it can offer – thus increasing the conversion rate.