User Needs & Testing

What do our users want to get out of this product?

Users can become part of a community, discover unique spots and share their favorite places with others. They can also track places they have gone and loved, as well as organize places they dream of exploring one day. Users also can have the ability to look at reviews and visit highly rated areas.

User Testing:

To validate early concepts of Drop A Pin, we conducted informal user testing sessions with potential users, including students, creatives, and travel enthusiasts. We asked participants to navigate basic wireframes and complete tasks like saving a location, creating a board, or browsing nearby spots.

Key Takeaways:

• Visual content was highly engaging, with users preferring images over lists when discovering new places.

• Users loved the idea of custom boards, comparing them to “travel-specific Pinterest folders.”

• Some testers wanted filter options like WiFi availability, budget level, or mood-based categories, which led to our expanded filter system.
  
  

This feedback helped us fine-tune Drop A Pin’s core navigation, visual hierarchy, and user flow before moving into high-fidelity designs.