View our 4 User personas with the day in the life stories
Meet Ava:
Age: 21
Occupation: College Student (Communications Major)
Personal Goals:
Travel across the U.S. and internationally while staying on a budget.
Document her experiences through social media
Learn about different cultures and lifestyles.
Needs from DropAPin:
A dream board for planning future trips with destination ideas.
Budget-friendly travel recommendations (cheap eats, must-see spots).
A way to connect with fellow travelers for recommendations and experiences.
Day in Ava's life:
Ava has always dreamed of traveling the world, but for now, she’s juggling college courses. Between classes, she scrolls through DropAPin’s “Budget-Friendly Destinations” board, adding pins to her “Dream Trips” playlist. She loves discovering quirky bookstores, colorful street art, and cute cafes near and far from campus. On weekends, she uses DropAPin to explore new neighborhoods nearby and try out small, locally-owned coffee shops that other users have recommended. She shares her finds with her best friend, sending curated boards for their upcoming summer trip. At night, she unwinds by scrolling through travel pictures while adding more pins to her boards.
Meet Sophia:
Age: 32
Occupation: Romance Author
Personal Goals:
Find inspiring cafes to write in
Discover hidden-gem bookshops and creative spaces around the world.
Support small businesses and local creatives.
Needs from DropAPin:
A feed showcasing cozy, aesthetic cafes with good ambiance for writing.
A way to categorize spots into “Quiet Workspaces” and “Lively Inspiration” boards.
Filters for WiFi availability and comfortable seating
Day in Sophia's life:
Sophia loves her job as an author and how she can take her job along with her around the world. Today, she’s in Paris, searching for the perfect cafe write in. She opens DropAPin, filtering for WiFi-friendly workspaces, and finds a quiet bookstore cafe tucked away from the tourist crowds. As she settles in, she snaps a quick picture of the vintage decor to upload to the app. After hours of writing, she checks her saved "Paris Pastry Spots" to get a delicious snack. In the evening, she meets up with one of her friends at a bar she found through DropAPin’s recommendations. Before heading back to her hotel, she updates her “Writing Nooks Around the World” board, making sure her new favorite places are saved for future use.
Meet Evan:
Age: 30
Occupation: Software Engineer
Personal Goals:
Maintain a work life balance
Travel as much as possible on weekends and holidays, focusing on hiking, skiing, and adventure sports.
Find new, challenging locations to explore without spending hours researching.
Needs from DropAPin:
Curated recommendations for adventure destinations (mountains, ski resorts, hiking trails).
Ability to save seasonal boards (Winter Ski Destinations or Summer Hikes).
Access to reviews from other adventure travelers
Day in Evan's life:
Evan loves his job, but nothing excites him more than the idea of an outdoor adventure. As the weekend approaches, he opens DropAPin to finalize his itinerary, scrolling through his "Winter Ski Spots" board to pick his next destination. On the drive up to the mountains, he checks recent user posts to see which slopes have the best conditions. Once he arrives, he spends the day skiing. During a break, he adds a quick review, letting others know which trails are in top shape. Later, he searches for local food recommendations on DropAPin, choosing a local, cozy and highly-rated cabin restaurant. He orders the pasta dish that has high reviews and gives it another 5 star rating on his way home.
Meet Julian:
Age: 27
Occupation: Freelance Photographer & Content Creator
Personal Goals:
Travel the world capturing stunning landscapes and cultural moments.
Build a strong social media presence as a travel photographer.
Connect with hidden, photogenic spots that aren’t overrun by tourists.
Needs from DropAPin:
A visually driven feed to discover aesthetic and unique locations.
Ability to save places into boards for future trips.
A way to find off-the-beaten-path spots that align with his photography style.
Day in Julian's life:
Julian wakes up in a new city, excited to capture its beauty through his camera. Over breakfast, he scrolls through DropAPin, checking his saved “Hotspots in LA” board for photo locations in the area. With his camera in hand, he heads to a scenic viewpoint that is saved multiple times in his board. Along the way, he stops at a cozy café he found on the app, snapping a quick photo of the latte art before adding it to his own account. As the day goes on, he explores side streets and rooftop spots, using DropAPin’s user images. After a full day of shooting, Leo relaxes in his hotel room, uploading a few of his favorite shots to the app to help other travelers discover his new favorite spots. Before bed, he browses DropAPin’s for more hidden gems to explore tomorrow..