Published Papers:
Gokula Krishnan, S., R. Satheehkumar, & Arundhati, KL., (2023). Impact of Employee Communication and Person Organization Fit on Employee Retention, South India Journal of Social Sciences, 21(39), 20-25
Arundhati, KL., Ganesh Babu, M., & Gokula Krishnan, S., (2023). A Literature Review on Emotional Branding and its Antecedents, South India Journal of Social Sciences, 21(39), 26-33
Gokula Krishnan, S., Arundhati KL, R. Satheehkumar, & Sushma Rawath (2023). A study on the Role and Impact of Artificial Intelligence in Recruitment Processes: The Perspective of HR Professionals. SeyBold Report. 18(3), 236-248. https://seyboldreport.net/abstract-2023/5-236.html. https://www.scopus.com/sourceid/5000159102
Gokula Krishnan, S., Nikhat Raza Khan, Chamdrasekar Raja, & Prabakaran Nanjundan (2022). Analysis of Manufacturing Companies by Weight Sum Method. REST Journal on Data Analytics and Artificial Intelligence. 1(1), 8-14. https://doi.org/10.46632/jdaai/1/1/2
Satheeshkumar, R., Gokula Krishnan, S., Sushma, R, Ajith Kumar S. J., & Rakshith M(2022). A study on distribution channel strategy: retailers’ perspective. International Journal For Innovative Engineering and Management Research. 11(9), 240-252. 10.48047/IJIEMR/V11/ISSUE 09/28
Satheeshkumar, R., Vetrivel, T., Gokula Krishnan, S., Sushma, R, Madhumitha (2022). A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India. International Journal of Economics, Finance and Management Sciences. 10(4), 229-236. 10.11648/j.ijefm.20221004.19
Satheeshkumar, R., Sushma, R., Gokula Krishnan, S & Niveditha, J (2021). An Analysis on the Measures taken by Finance Ministry to Uplift the Indian Economy During Covid-19. International Journal of Research - GRANTHAALAYAH, 9(8), 302-315. August 2021. ISSN(E):2350-0530; P:2394-3629. DOI: 10.29121/granthaalayah.v9.i8.2021.4199
Satheeshkumar, R., Sushma, R., Gokula Krishnan, S & Raja Gopal D (2021). Gender Based Mood Analysis on Purchase of Wrist Watches in Bangalore, Karnataka. Asian Journal of Social Sciences and Management Studies, 8(3), 61-68. August 2021. ISSN(E):2313-7401; P:2518-0096. DOI: 10.20448/journal.500.2021.83.61.68
Gokula Krishnan, S & Monica, M. (2020). Inclination towards Entrepreneurship amongst Management Students - An Empirical Study. Strad Research, 7(7), 422-429. ISSN: 0039-2049.
Gokula Krishnan, S (2020). Gender Diversity in the workplace and its effects on Employees’ Performance. Journal of the Social Sciences, 48(3), 1888-1898. E-ISSN: 0975-8935 P-ISSN: 0253-1097.
Sendhil Kumar, M. , Adalarasu, B & Gokula Krishnan, S. (2020). Perceived Usefulness ( PU), Perceived Ease of Use ( PEOU ), and Behavioural Intension to Use ( BIU ): Mediating effect of Attitude toward Use ( AU ) with reference to Mobile wallet Acceptance and Adoption in Rural India. Test Engineering and Management, 83 (May-June), 933–941. ISSN: 01930-4120. http://testmagzine.biz/index.php/testmagzine/article/view/7365
Kokila, MS., & Gokula Krishnan, S. (2020). Impact of digitalization on consumer preference in online enterprises. Alochana Chakra Journal, 9(4), 773-788.ISSN: 2231-3990, April 2020. DOI:10.01011.ACJ.2020.V9I4.00068749.00848
Kokila, MS., & Gokula Krishnan, S. (2019). An Empirical study on the awareness and usage of payment banks among college students in Bengaluru City. International Journal of Research, 8(2), 1004-1024.ISSN: 2236-6124, February 2019. DOI:16.10089.IJR.2018.V812.285311.234704
Gokula Krishnan, S., & Aneesha Rajesh, (2018). Gulf Cooperation Council Banking Performance Analysis - An Exploratory Study. International Journal of Research in Humanities, Arts and Literature, 6(12), 247-264. ISSN (P): 2347-4564; ISSN (E): 2321-8878, December 2018.
Gokula Krishnan, S., & Reeves Wesley, J, (2018). Perceived Organization Support, Learning & Development, Job Characteristics and P-O Fit: The Contribution of Employee Communication. Asian Journal of Research in Social Sciences and Humanities, 8(3), 97-109. ISSN: 2249-7315, March 2018. DOI:10.5958/2249-7315.2018.00049.7
Gowrishankar, K.L., Kanagaraj, N., & Gokula Krishnan, S, (2017). Age Diversity of the Workforce and Employees’ Performance - A Descriptive Study. International Journal of Marketing & Financial Management, 5(10), 01-11. ISSN: 2348 - 3954 (Online) ISSN: 2349 - 2546 (Print), Oct -2017.
Gokula Krishnan, S., Reeves Wesley, J., & Renjitha, B, (2017). Perceived Person-Environment Fit and Employees’ Turnover Intention. International Journal of Current Advanced Research, 6(8), 5218-5224. ISSN: O: 2319-6475, ISSN: P: 2319-6505, August 2017. DOI: http://dx.doi.org/10.24327/ijcar.2017.5224.0675
Gokula Krishnan, S., & Reeves Wesley, J. (2013). A Study on impact of employee communication on employee engagement level. International Research Journal of Business and Management, VI, 54-64. ISSN: 2322-083X, December 2013.
Gokula Krishnan, S., & Reeves Wesley, J. (2013). Correlates employee engagement with turnover intention. InterContinental Journal of Human Resource Research Review, 1(9), 53-62.ISSN:2320-9704 (online); ISSN: 2347-1662 (Print), November 2013.
Gokula Krishnan, S., & Reeves Wesley, J. (2013). Study on employee engagement level. The international Journal’s Research Journal of Social Science & Management, 03(07), 70-78. ISSN: 2251-1571, November 2013.
Conference Publications:
International Conference:
Gokula Krishnan, S., Satheeshkumar R., Arundathi, KL., (2023). A Literature Review on Emotional Branding and its antecedents. Presented in International Conference on "Impact of Employee Communication and Person Organization Fit on Employee Retention", organized by IA School of Management Studies, Bengaluru, Karnataka on January 12, 2023.
Arundathi, KL., Ganesh Babu., Gokula Krishnan, S (2023). A Literature Review on Emotional Branding and its antecedents. Presented in International Conference on "Emering Trends & New Perspectives Disrupting the Business Landscape", organized by IA School of Management Studies, Bengaluru, Karnataka on January 12, 2023.
Arundathi, KL., Ganesh Babu., Gokula Krishnan, S (2022). Brand Commitment: Mediating role in Emotional Branding and Brand Trustworthiness. Presented in International Conference on "Innovation & Management: The Way Ahead", organized by Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka on September 29 & 30 2022.
Kokila, MS, & Gokula Krishnan, S. (2019). Impact of Digitization in consumer preference and purchase decision with reference to Bangalore City. Presented in Second International Conference on Digital Entrepreneurship: Platform, People, Process and Technology organized by School of Management, Presidency University, Bengaluru on Feb 8- 9, 2019.
Gokula Krishnan, S., Deepthi, S., & Akhila, K. M. (2016). Enlightenment of Leadership Skills from Bhagavad Gita. Organized by Nehru School of Management, Nehru College of Engineering and Research Centre, Trissur Dt, Kerala on November 4-5, 2016.
National Conference:
Gokula Krishnan, S., & Kokila, MS. (2019). An Empirical study on the awareness and usage of payment banks among college students in Bengaluru City. National Conference on Strategies for Business Potentiality and Sustainability organized by Vidya Jothi Institute of Technology, Hyderabad on February 23, 2019.
Gokula Krishnan, S., & Jeny, T. V. (2017). Alcohol Abuse in Workplace: An Overview. Trends in Engineering Applications and Management organized by Velalar College of Engineering and Technology, Erode, Tamil Nadu on March 10, 2017.
Gokula Krishnan, S., & Mrudula, M. (2017). River Water Pollution in India: An Overview. Trends in Engineering Applications and Management organized by Velalar College of Engineering and Technology, Erode, Tamil Nadu on March 10, 2017.
Gokula Krishnan, S., (2012). Consumer production in unrecognized hotels in Coimbatore city. National Conference on Consumer production (NCCP-2012) by Government of Tamilnadu in Kaamadhenu Arts and Science College, Sathyamangalam, Erode, Tamil Nadu on February 22, 2012.
Gokula Krishnan, S., (2011). Employee retention practices among engineering institutions in Dharmapuri DT. Global Competitiveness in Business: Trends and Traits organized by Govt. Arts and Science College for Women- Bargur, Tamil Nadu on March 10, 2011.
Gokula Krishnan, S., (2011). Influence of PMS on performance among the Academicians. Meta Management organized by Adhiyamaan College of Engineering, Hosur, Tamil Nadu on January 25, 2011.
Gokula Krishnan, S., (2010). Employer Branding. Building Global Leadership Organized by St. Joseph’s Engineering College, Chennai, Tamil Nadu on April 16, 2010.
Gokula Krishnan, S., (2010). Human Resource Information System. Recent Trends in Business Management organized by Kamadhenu College of Arts & Science, Dharmapuri, Tamil Nadu on March 26, 2010.
Books and Book Chapters
International Conference:
Gokula Krishnan, S & Geetha Manoharan (2022). An Investigation in Analyzing the Key Aspects of High-Performance Work Practice for Enhancing Productivity in the Organization, The Changing Role of Human Resource Management in the Global Competitive Environment, IIP Iterative International Publishers, pp: 31-50
Divakaran Nair, K.S. & Gokula Krishnan, S. (2017). ENTREPRENEURSHIP. Thakur Publication Pvt. Ltd., Kerala. ISBN: 978-93-87093-78-2