Research and   Publications 

Research Supervision/Examiner 

• Undergraduate Dissertation Supervision since 1997 ( More than 250)

• Examiner for the PhD theses of  candidates from Bharathiar University, Coimbatore, Periyar University, Salem and Bharath Institute of Higher Education and Research, Tamil Nadu, India.  

• Supervised (Co- supervisor) 08 postgraduate students for their Master of Education degree of the Faculty of Graduate Studies, University of Jaffna.

• Supervised the Thesis for PGDM leading to the MBA degree programme of the Rajarata University of Sri Lanka. 

RESEARCH PUBLICATIONS:

Research Papers Presented in International and National Conferences

PUBLISHED AS FULL PAPERS

• Satheeskumar, T and Selvarajan, P (2025) Fuzzy C-Means Clustering of Work-Life Boundary Styles: Applications for Smart Library Workforces and User Behavior Analysis, Proceedings of the 4th International Research Conference of National Library of Sri Lanka, Colombo, Sri Lanka, pp. 30-37, September 4. 

• Selvarajan, P, Senarathna, W.A.N.M and Vethanayagam,T (2024) Evaluation of Altruistic and Distributed Leadership: A Symbiosis, proceedings of the 8th CIPM International Research Symposium, Colombo, pp. 400-408,  May 31.

• Selvarajan, P and Fernando, P.J.L.R (2023), Exploring the Coolhunting Market Research in Sri Lankan Perspective, 4th International Conference on Marketing Management, Sri Lanka Institute of Marketing, pp.213-226, December 14.

• Satheeskumar, T and Selvarajan, P (2023), A Comprehensive Introduction to Convolutional Neural Networks: A Case Study for Leaf Image Classification,  proceedings  of the 3rd International Conference on Science and Technology, Faculty of Technology, South Eastern University of Sri Lanka, pp.32-36, December 12.

• Weerasinghe, KPWDR & Selvarajan, P (2021) An Analysis of Consumer Vulnerability during COVID-19 Pandemic Situation in Sri Lanka, 4th National Research Symposium on Management, Faculty of Management Studies, Rajarata University of Sri Lanka, June10.

• Selvarajan, P. and M.I.Noorul Safna (2020) A Critical Evaluation of Resonant and Dissonant Leadership and their implications during the COVID-19 Pandemic Situation in Sri Lanka, proceedings of the 3rd Research Conference on Business Studies, Faculty of Business studies Vavuniya Campus of the University of Jaffna, pp.320-327, October 26. ( Extended Abstract)

• M.I.Noorul Safna and Selvarajan, P. (2018) Post-Purchase Dissonance of Undergraduates towards Slow Moving Consumer Goods, proceedings of the 2nd Research Conference on Business Studies, Faculty of Business studies Vavuniya Campus of the University of Jaffna, pp. 90-96, September 20.

• Meenambekai,R and Selvarajan, P. (2012) Consumer Attitudes toward Ready-to-eat Packed Food Items ( with special to Jaffna Divisional Secretariat Division), Proceedings of 7th International Research Conference on Management and Finance, Faculty of Management and Finance, University of Colombo, pp.322-333,  December 14.

• Selvarajan, P (2011)  An Evolutionary Approach to Hierarchy of Effects Model and its impact on Creative Marketing, proceedings of the 8th  International Conference on Business Management, University of Sri Jayawardenepura, pp. 530-536, December 8-9.

• Selvarajan, P. (2010) The need for ICT- induced Organizational Transformation among the Public Sector Banks in Sri Lanka, Proceedings of the Annual International Conference on Data Analysis Data Quality and Metadata Management, Global Science and Technology Forum Singapore,pp.94-100,July12-13.

• http://connection.ebscohost.com/c/articles/59635224/need-ict-induced-organizational-transformation-among-public-sector-banks-sri-lanka

• Selvarajan.P (2009), Evaluation of Customer centered approaches adapted in Public Sector Organizations, proceedings of the6th International Conference on Business Management, University of Sri Jayawardenepura, pp. 581-587, March 25

• Selvarajan, P. (2008) Customer Satisfaction in the Banking Industry, (Special reference to Vavuniya District) Proceedings of the 5th International Conference on Business Management, University of Sri Jayewardenepura pp.284-290, March 27.

PUBLISHED AS ABSTRACT

• Sathyangani, P . A and Selvarajan,P. (2025) Sustainable Practices of Hotels in Chilaw, Sri Lanka: Challenges of Balancing Growth and Guest Satisfaction, 6th Research Conference on Business Studies, Faculty of Business studies, University of Vavuniya, Sri Lanka, August 18. 

• Weerasinghe, KPWDR and Selvarajan, P (2024) Exploring Wellness Tourism in Sri Lanka: An Ethnographic Perspective, proceedings of the 5th Research Conference on Business Studies, Faculty of Business studies, University of Vavuniya, Sri Lanka, September 30. 

• Fernando, P.J.L.R and Selvarajan, P (2022), Factors Affecting Purchasing Behaviour Towards Textiles in the Negombo Area, Sri Lanka,  Proceedings of the 1st International Conference on Management and Entrepreneurship, Faculty of Management Studies, The Open University of Sri Lanka, March 31-April 1.

• Satheeskumar, T and Selvarajan, P (2022), Student Performulator: A Track System for Performance Measurement of Undergraduates, Proceedings of the 1st International Conference on Management and Entrepreneurship, Faculty of Management Studies, The Open University of Sri Lanka, March 31-April 1.

• Selvarajan, P & Sreepriya, S (2021) Demographic Profiling and the Organizational Citizenship Behaviour: A Study among the Graduate Trainees in Batticaloa District of Sri Lanka, 4th National Research Symposium on Management, Faculty of Management Studies, Rajarata University of Sri Lanka, June10.

•  Selvarajan, P & Sreepriya, S (2021) Organizational Citizenship Behavior of Graduate Trainees in Batticaloa District,  6th International Conference on Contemporary Management,  Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka, April 29-30.

• Madushani, B.R.P.T & Selvarajan, P (2019) The Impact of Interior and Exterior Design of Shopping mall on Consumer Puchasing Intention: A Case Study of ODEL, Sri Lanka, 2nd International Symposium on Social Sciences and Humanities (ISSSH), NCAS, December 12th-13th.

• Selvarajan, P. & Safna MIN  (2019) The Role of Change Agents in Integrated Marketing Communications: Development of A Conceptual Framework, Proceedings of the 6th International Conference on Multidisciplinary Approaches, Faculty of Graduate Studies ,University of Sri Jayewardenepura, Nugegoda, Sri Lanka, November 26th & 27th.

•  Selvarajan, P. & Theebika S (2019) Positive and Negative Affectivity Towards Managerial Decision Making, Proceedings of the 6th International Conference on Multidisciplinary Approaches, Faculty of Graduate Studies ,University of Sri Jayewardenepura, Nugegoda, Sri Lanka, November 26th & 27th.

• Weerasinghe, KPWDR and Selvarajan, P (2018) Buyers’ Awareness of the Traffic Light Color Coding System Introduced for Packages of Soft Drinks: A study conducted in Kekirawa Town Area, 15th International Conference on Business Management, University of Sri Jayewardenepura Sri Lanka, p.45,  December 6.  

• Selvarajan, P and Weerasinghe, KPWDR.(2018) Consumer Perception towards Genetically modified products: A Study in Vavuniya Town in Sri Lanka, proceedings of the 4th International Symposium, Rajarata University of Sri Lanka, p. 142, October 17-18.  

• Karunakaran,A.S.J and Selvarajan,P.(2016) Evaluating the factors influencing on Customer Retention in the Mobile Telecommunication Industry in Colombo District of Sri Lanka,1st Intradisciplinary conference of Management Researchers, Sabaragamuwa University of Sri Lanka, 10-12 August 2016.

• Selvarajan, P (2011)  The Importance of Directional Policy Matrix for Sri Lankan Marketers- A Theoretical Perspective,  International Conference on Modern Trends in Innovative Management, Rajarata University of Sri Lanka, October 27-28

• Selvarajan, P ,Ranasinghe,B and Munidasa, D (2012) E-Transformation in the   Sri Lankan Banking Industry: Drivers of Success Vs Barriers to Success,7th Research Conference, University of Wolverhampton and IDM, November 11.

• Selvarajan, P. (2011)  Contemporary Asian Culture and its impact on Organizational Behavior , International Conference of the International Association for Asian Heritage, Colombo, April 7-8

• Selvarajan, P and Manokar, P. (2010) Occupational Stress among the Women Graduate Teachers in the Northern Province of Sri Lanka, 3rd International Symposium, Sabaragamuwa University of Sri Lanka, August 26th-28th.

• Selvarajan, P. (2010) The Problems faced by the Displaced Women Community and its effect on Gender Equality, International Conference on Sri Lanka Studies, Royal Asiatic Society , March 18-20.

• Selvarajan, P. (2010) The Impact of Service Quality towards Public Satisfaction in Government Schools in Sri Lanka, International Conference on Sri Lanka Studies, OUSL, March 18-20.

• Selvarajan, P. and Maadhavan.M. (2009) Changing Life patterns of Displaced Plantation Community in Vavuniya District after the independence, Conference on “ Role of sociology in dealing with contemporary issues in Sri Lanka, Organized by SASL, June 12.

• Selvarajan, P.Manokar.P and Samanmali CKM. (2009) Consumer Attitudes towards the consumption of Local Brands: A Case study of Highland Brand milk products in Sri Lanka, Pandith.G.P.Wickramarachchi Memorial Research Symposium, University of Kelaniya, April 3.

• Selvarajan, P.(2008) The impact of the Livelihood Facilities of the Consortium of Humanitarian Agencies(CHA) on the Life stage of IDPs, Conference on Humanities & Social sciences in Sri Lanka, National Centre for Advanced Studies, October 17-18.

• Selvarajan, P and Gamage.R.H.K. (2008) An Empirical Study of the Effectiveness of the Rehabilitation Package of Danish Refugee Council and the Life status of its Beneficiaries, 2nd International Symposium, Sabaragamuwa University of Sri Lanka, July 8_10.

Research Publications in International Refereed Indexed Journals

• Selvarajan, P. (2019) A Pragmatic Study on Brain Styles and Human Behavior in Organizations, International Journal of Advanced Research in Management, Architecture, Technology and Engineering, 5(6), pp. 1-6. 

•  Abesinghe, A.H.D.P.M and Selvarajan, P. (2018) A Study on Factors Affecting the Preference for Luxury Condominium Apartments in Colombo Metropolitan Area, Sri Lanka, International Journal of Advanced Research in Management, Architecture, Technology and Engineering, 4(6), pp. 1-7. ( Won the Best Paper Award)

•  M.I. Noorul Safna and Selvarajan, P. (2018)  The Factors Impact on Post-Purchase Dissonance of Laptop Computers among Undergraduate Students: with Special Reference to Vavuniya Campus of the University of Jaffna, Sri Lanka, International  Research Journal of Marketing and Economics, 5(3), pp.1-14.

• Selvarajan, P. (2018) Creating a Healthy Ergonomic Environment through Business Process Reengineering: A Phenomenological Perspective, International Journal of Progressive Sciences and Technologies (IJPSAT), 6(2), pp. 390-394.

• Nuwan Lakmal Edirisinghe, E.D. and Selvarajan, P. (2018) The Impact of Commercial Eye Catching advertisement on the Sales of Ritzbury Chocolates in Anuradhapura District of Sri  Lanka,  South Asian Journal of  Marketing  & Management Research(SJMMR), 8(1) , pp.4-10.

• Selvarajan, P. (2017) A Comparative Analysis of Total Quality Management and Business Process Reengineering: Grounded Theory Approach, International Journal of Innovative Research in Science and Engineering, 5(5), pp 1-8.

• Anushya,E, Selvarajan,P and Tharani,V (2016) The Effect of Relationship Marketing on Customers' Satisfaction in Commercial Bank of Ceylon PLC in Batticaloa District, Trans Asian Journal of Marketing and Management Research, 5 (9-10), pp 10-17.

• Selvarajan, P. (2016) Evaluating the Post-Purchase Dissonance of Sri Lankan Buyers: An Ethnographic Approach, ACADEMICIA- An International Multidisciplinary Research Journal, 6 (7), pp.1-11.

• Selvarajan, P. (2015) The Impact of Socio-Cognitive factors toward E-Transformation in the Banking Industry of Sri Lanka, EPRA International Journal of Economic and Business Review, 3(3), pp. 93-97.

• Selvarajan, P. (2015) Application of Six Sigma and Supply Chain Strategies toward E-Transformation in the Commercial Banking Industry of Sri Lanka, International Journal of Information Technology and Business Management, 34(1), pp.29-36.

• Selvarajan, P (2014) Critique and Review of the Institutional and Organizational Assessment Model and its relevance in the Performance Evaluation of  Not-for-Profit Organizations, ACADEMICIA- an International Multidisciplinary Research Journal , 4 (3), pp.124-133.

• Selvarajan, P (2013) Directional Policy Matrix as a Competitive Weapon in Strategic Marketing: Sri Lankan Perspective, International Journal of Research in Social Sciences(IJRSS),3(2),October,pp.85-90.              http://www.ijsk.org/uploads/3/1/1/7/3117743/10_strategic_marketing.pdf                              

• Selvarajan, P and Piratheepan, U (2013) Customer Satisfaction towards Customer Retention in the Private Banking Sector: A Study on selected Private Banks in Vavuniya District of Sri Lanka, South Asian Journal of  Marketing  & Management  Research(SJMMR), 3(10), pp.45-55.

• Selvarajan, P and Ranasinghe, B (2013) The Innofusion of Electronic Banking in Sri Lanka: A Comparative Study between Public and Private Sector Banks, South Asian Journal of Banking and Insurance Research (SJBIR) , 2(3), pp.49-63.

• Selvarajan, P and Ranasinghe, B. (2013) Critical Success Factors for E-Transformation: A Comparative Study between the Public and Private Sector Banks in Sri Lanka, International Journal of Scientific Knowledge, 2(2), pp.1-9. www.ijsk.org/ijsk-volume-2-issue-1-2-3.html.

• Selvarajan, P. (2012) The ICT enabled Business Transformation in the Banking Industry of Sri Lanka (A Cross Cases Analysis), International Journal of Research in Computer Application & Management, 2(10) : pp 17-20.

• Selvarajan, P and Vasanthagumar,T. (2012) The Impact of Remedial Teaching on improving the Competencies of Low Achievers, International Journal of Social Science and Interdisciplinary Research, 1(9) : pp 49-58.

• Selvarajan, P. (2012) A Comparative Study on the Concepts of Product Life Cycle and Information Systems Strategic Grid towards the Organizational Development (Special reference to Product Vs Service Marketing Organizations), Zenith International Journal of Multidisciplinary Research, 2(6): pp. 10-19.

• Selvarajan, P. (2011) The ICT induced Business Reconfiguration from Evolution to Revolution (A Case study of Public Sector Banks in Sri Lanka) GSTF International Journal on Computing, 1(2), pp 134-139.

Research Publications in National  Refereed  Indexed  Journals

    Selvarajan, P and Senarathna, W.A.N.M  (2023) A Phenomenological Review of Machiavellianism in Organizations, Journal of Business and Technology, Dept. of Commerce and Financial Management, University of Kelaniya, 7(1), pp.25-36.

   Selvarajan, P and Sivapragasham,P (2022) The Role of Virtual Teams in Project  Management During the Pandemic and Economic Crisis Situations in Sri Lanka: A Case Study of Maga Engineering (Pvt) Ltd, Sri Lanka, Journal of Management, South Eastern University of Sri Lanka, 17(2), pp. 64-82.

  Selvarajan, P and Jeyaseelan,S (2022)  Consumer Ethnocentrism on the Purchase of Milk Powder: A Comparative Study between Foreign and Local Brand in Mullaitivu District, Vavuniya Journal of Business Management, 5(2) , pp. 80-102.

  Selvarajan, P and Thayani. S (2022) The Challenges faced by Women Entrepreneurs in Jaffna District of Sri Lanka, Mentor-,Journal of Business Studies, Faculty of  Commerce and Management, Eastern University, Sri Lanka, 6(2), pp.64-76.

  Selvarajan, P, Sivapragasham,P and Bandara,G (2021) An Evaluation of Career Opportunities for Project Management Graduates in Sri Lanka, Journal of Management Matters, Faculty of Management Studies, Rajarata University of Sri Lanka, 8(2): pp. 1-16.

  Selvarajan, P and Perera, M.L.J (2021) The Impact of Salespersons’ Interaction on Customer    Satisfaction of Textile Shops: A Study in Kiribathgoda Area, Wayamba Journal of Management, Faculty of Management Studies and Finance, Wayamba University of Sri Lanka, 12(1),  265-285.

Selvarajan, P. and Chathuranga, R.W.L (2019) The Impact Of Hedonic Shopping   Motivations on Impulsive Buying Behavior of Consumers in Apparel Sector in Galle District, Journal of Business Management,. Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 2(2): pp.15-35.

Selvarajan, P. (2011) Strategic Impact of the Marketing Triangle on Building and Sustaining Successful Brands through Innovativeness and Creativity: A Balanced Perspective, Colombo Business Journal, Faculty of Management and Finance, University of Colombo, Sri Lanka,  2(1): pp 36-43.

Selvarajan, P.(2009) The impact of the Livelihood Facilities of the Consortium of Humanitarian Agencies(CHA) on the Life stage of IDPs, Sri Lanka Journal of Humanities and Social Sciences, 1 (1).

Articles Published 

• Selvarajan.P. (2009) Essentials of Ergonomics for individuals and Organizations, The Executive Vol IX,  Management & Accountancy Union, Vavuniya Campus of the University of Jaffna.

• Selvarajan.P. (2008) How to build an Effective Office Management, SAMATHALAM, Cooperative Training Institute Vavuniya.

• Selvarajan, P. (2007) “Green Marketing - A Challenge for Marketers” The Executive Vol .VII, Management & Accountancy Union, Vavuniya Campus of the University of Jaffna.

• Selvarajan,P.(2002) Communication Technologies for Organizations’ Success- Business Reach, Daily News, 13th August 2002. archives.dailynews.lk/2002/08/13/bus50.html

• Selvarajan,P(2001) The Impact of IT on Organizational Growth, Magazine of Sri Lanka Institute of Cooperative Management.

• Selvarajan,P(2001) E-Commerce –The New Age of Electronic Marketing, Executive Vol .IV, Management & Accountancy Union, Vavuniya Campus of the University of Jaffna.\

• Selvarajan, P. (1998) “END USER COMPUTING: A Revolutionary Issue in Information Management” The Executive Vol .III, Accountancy & Finance Union, Vavuniya Campus of the University of Jaffna.

• Selvarajan, P. (1997) “STRATEGIC INFORMATION SYSTEMS: A New Challenge for Organizations” The Executive Vol .II, Accountancy & Finance Union, Vavuniya Campus of the University of Jaffna.

• Selvarajan, P. (1995) “IT- A Growing Need for Business” The Executive Vision .I, Accountancy & Finance Union, Vavuniya Campus of the University of Jaffna.

Publication of Books

• Poongothai Selvarajan (2017) Case studies in Management, 2nd Edition, Multivision Printers, Vavuniya

• Poongothai Selvarajan (2007) Case studies in Management, 1st Edition, Multivision Printers, Vavuniya.

• Poongothai Selvarajan (2007) Management Information Systems, Course Manual for BBM Students