Sullivan, N.J. (2026). Attention Dynamics: Antecedents to Consumer Choice. In Neuroeconomics: Core Topics and Current Directions. Springer Nature.
Jenke, L. and Sullivan, N.J. (2025). Attention and political choice: A foundation for eye tracking in political science. Political Analysis.
Sullivan, N.J., Huettel, S.A. (2021). Healthful choices depend on the latency and rate of information accumulation. Nature Human Behaviour.
Amasino, D.R., Sullivan, N.J., Kranton, R.E., Huettel, S.A. (2019). Amount and time exert independent influences on intertemporal choice. Nature Human Behaviour.
Schulte-Mecklenbeck, M., Johnson, J.G., Bockenholt, U., Goldstein, D.G., Russo, J.E., Sullivan, N.J., Willemsen, M. (2017). Process-tracing methods in decision making: on growing up in the 70s. Current Directions in Psychological Science.
Sullivan, N.J., Hutcherson, C.A., Harris, A., Rangel, A. (2015). Dietary self-control is related to the speed with which healthfulness and tastiness attributes are processed. Psychological Science.
Bachman, M.D., Cesarini, D., Huettel, S.A., Sullivan, N.J. Attentional distractors decay and disrupt typical decision making processes. (Working paper)
Sullivan N.J. Reeck, C. Neglecting Search Leads Models Astray: Gaze Transitions Reverse Predicted Patience. (Working Paper)
Sullivan, N.J., Breslav, A., Doré, S.S., Bachman, M.D., Huettel, S.A. (2025). The golden halo of defaults in simple choices. Journal of Marketing Research.
Amasino, D.R., Oosterwijk, S., Sullivan, N.J., van der Weele, J. (2025). Seeking or ignoring ethical certifications in consumer choice. Ecological Economics.
Sullivan, N.J., Fitzsimons, G.J., Platt, M.L., Huettel, S.A. (2019). Indulgent foods can paradoxically promote disciplined dietary choices. Psychological Science.
Ertekin, C., Sullivan, N.J. Nudging toward disclosure: Dark patterns and online privacy choices. (Working paper)
Yin, S.*, Desai, N.*, Sinnot-Armstrong, W., Huettel, S.A., Sullivan, N.J. Framing past actions as healthful or harmful alters the decision process underlying allocation of scarce resources. (Working paper)
Serrano-Gonzalez, M. Herting, M.M., Lim, S.L., Sullivan, N.J., Kim, R. Espinoza, J. Koppin, C.M., Javier, J.J., Kim, M., Luo, S. (2021) Developmental Changes in Food Perception and Preference. Frontiers in Psychology: Eating Behavior.
Sullivan, N.J. Faster processing of gains associated with reduced aversion to loss. (Working paper)
Sullivan, N.J., Galván, A., Mather, M. Neural changes across the lifespan are associated with delay of gratification. (Working paper)
Sullivan, N.J.*, Li, R.*, Huettel, S.A. (2022). Peer presence increases the prosocial behavior of adolescents by speeding the evaluation of outcomes for others. Nature Scientific Reports. * indicates co-first authorship
Sullivan, N.J., Nusbaum, H.C., List, J.A., Small, S., Hortaçsu, A. Contextual malleability of pro-social behavior is associated with neural response to giving. (Working paper)
Ertekin, C., Li, X., Sullivan, N.J. Balancing transparency and engagement: The impact of social media post attributes on consumer attention and recall. (Working paper)
Ertekin, C., Sullivan, N.J., Chakravarti, A. The Cognitive Spillover Effects of Social Media Exposure on Consumer Attention (Working paper)
Xu, Y., Li, X., Zhu, Z., Sullivan, N.J. Constraining Champions: How A Spending Cap Influenced Competition In Formula One (Working paper)