My research explores the cognitive and neural mechanisms underlying consumer decision-making, with a particular focus on attention dynamics and choice processes. My work has appeared in leading academic journals such as Nature Human Behaviour, Journal of Marketing Research, and Psychological Science, and I am a recipient of the Early Career Award from the Society for Neuroeconomics. You can find my CV here.

I have a PhD in Computation & Neural Systems from Caltech and MA in Social Science from the University of Chicago. Prior to joining LSE, I was a postdoctoral scholar at Duke University and an ajunct lecturer at The Wharton School at the University of Pennsylvania. At LSE I have taught Consumer Behaviour, Digital Marketing, and Consumer Neuroscience.

I regularly engage with the public through industry talks and workshops, as well as and media appearances and outreach events, on topics related to neuroscience and decision-making.