Top Research Papers
Parveen, B., Gouda, N. K., & Jan, S. A. (2025). Shaping Public Opinion: The Role of Social Media in Muslim Women’s Empowerment in Uttar Pradesh. Asian Journal for Public Opinion Research, 13(2), 232–262. https://doi.org/10.15206/ajpor.2025.13.2.232 (A Scopus Listed Journal)
C, A., Gouda, N. K., & Patnaik, S. K. (2024). Beyond heroes and villains: portrayal of healthcare workers in film “Virus”. ShodhKosh: Journal of Visual and Performing Arts, 5(3), 139–147. https://doi.org/10.29121/shodhkosh.v5.i3.2024.1218
Patnaik, S. K., & Gouda, N. K. (2024). from social ties to spatial belonging: rethinking home in refugee studies with a focus on Deep Haldar’s Blood Island. ShodhKosh: Journal of Visual and Performing Arts, 5(2), 39–44. https://doi.org/10.29121/shodhkosh.v5.i2.2024.1209
Gouda, N. K., Biswal, S. K., & Parveen, B. (2020). Application of artificial intelligence in advertising & public relations and emerging ethical issues in the ecosystem. International Journal of Advanced Science and Technology, 29(06), 7561-7570.
Parveen, B., & Gouda, N. K. (2020). Multimodality and ICT in empowering Muslim Women: An evaluation of government of India schemes. Studies in Indian Place Names, 40(48), 292-301.
Rijitha, R., & Gouda, N. K. (2022). Mediating folk media message in social media: challenges, adaptations, opportunities and threats. ShodhKosh J Vis per Arts, 3(1), 426-436.
Gouda, N. K. (2019). Mass media coverage of HIV/AIDS: The unintended consequences. J Med Com, 3, 1-16.
Gouda, N. K. (2022). Role of digital media in reducing HIV/AIDS stigma & discrimination: A study of Ganjam district of Odisha. Communication Today, 26(1-2), 257-271.
Parveen, B., & Gouda, N. K. (2021). Motivation for social media engagement: A systematic literature review (SLR). Journal of Media and Communication, 6(1), 196-219.
Gouda, N. K., & Parveen, B. (2020). Media education in Tamil Nadu. Communication Today. 25(1), 176-181.
Barclay, F, P., Shamala, R., Boobalakrishnan, R. & Gouda, N. K. (2020). Clean India campaign: Awareness, adoption, usage and barriers. Journal of Media and Communication, 4(2), 72-97.
Chacko, A. T., & Gouda, N. K. Role of communication in addressing myths and prejudices Surrounding menstrual hygiene: A male perspective. Journal of Media and Communication. 2(1). 50-63.
Mahapatra, P.K. & Gouda, N. K. (2016). Usage of tribal dialects in development communication in undivided Koraput district of Orissa. International Journal of Tribal Literature and Cultural Studies. 2(1). 110-123.
Gouda, N. K. (2015). Role of communication to manage low-volume and high-cost diseases like Hemophilia—A study in Delhi-national capital region. Amity Journal of Media and Communication Studies. 4(1). ISSN 2231-1033.