Boluwatife Babajimi-Joseph
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Professional Summary
Professional Summary
Results-driven Marketing Specialist with 5+ years of experience executing data-driven SEO, content marketing, and paid advertising campaigns. Proven ability to increase organic traffic by 130%, achieve 50+ #1 Google rankings, and generate over $8,000 revenue from a $3,000 ad spend. Adept at managing full-funnel content strategies, optimizing conversion paths, and leveraging AI tools to maximize efficiency. Seeking to apply my hands-on execution skills to drive measurable growth for Scale Army’s clients.
Core Competencies
Core Competencies
Digital Marketing: SEO/SEM, Content Marketing, Email Nurturing, Social Media Marketing (Meta, LinkedIn, YouTube, TikTok), Conversion Rate Optimization (CRO)
Content Creation: SEO Blogging, Product Descriptions, Email Sequences, Ad Copy, Technical Writing (Blockchain)
Tools & Platforms: Google Analytics, SEMrush, Google Ads, Meta Ads Manager, ActiveCampaign, Make.com, Canva, ChatGPT, Notion, ClickUp
Analytics: KPI Tracking, ROI Analysis, A/B Testing, Performance Reporting
Professional Experience
Professional Experience
Digital Marketing Specialist | Martmate Consulting | Oct 2024 – Present
Develop and execute content calendars and multichannel marketing campaigns for B2B and B2C clients.
Automate marketing workflows using Make.com, reducing manual reporting time by 65%.
Track and report on campaign KPIs (traffic, leads, conversion rates) to stakeholders.
E-commerce & Content Marketing Specialist | BuyASAP Africa | Jan 2023 – Feb 2024
Executed a successful SEO content strategy, authoring and optimizing over 1,000 product descriptions, resulting in 50+ pages achieving #1 rankings on Google.
Analyzed performance using Google Analytics and SEMrush; used insights to refine content, leading to a 130% increase in organic traffic within a year.
Collaborated with the tech team to implement on-page SEO enhancements and streamline the user checkout journey.
Content Marketing Specialist | Ruff 'n' Tumble | Oct 2021 – Feb 2023
Researched and wrote high-converting, SEO-optimized product descriptions for a premium children’s fashion brand.
Managed end-to-end Shopify product listings, ensuring brand consistency and accuracy.
Suggested and contributed to marketing campaign themes that were adopted for three consecutive seasonal campaigns.
Media Buying & Paid Ads Specialist | Janis Healthcare | Aug 2019 – Feb 2020
Created, published, and monitored targeted Facebook Ad campaigns.
Wrote high-converting ad copy and designed landing pages that generated $8,000 in revenue from a $3,000 ad spend (267% ROAS).
Provided customer support, gathering feedback that contributed to a 30% increase in sales.
Blockchain Content Writer | TON Wiki | Jun 2024 – Present
Write clear, authoritative, and well-researched articles on complex blockchain technology, demonstrating the ability to simplify technical topics for a broader audience.
Education/Certification
Education/Certification
Doctor of Veterinary Medicine | University of Ibadan | Nov 2011 - Dec 2016
Digital Marketing Apprenticeship | The Plenipotent Company | Jan - June 2019
Google Advanced Digital Skills Certification | Google Ads Academy | July 2019
Digital Marketing Apprenticeship | Acadium | Jan - June 2020
Introduction to Proofreading | Alison | Sept 2021
Copywriting for E-commerce | Udemy | Feb 2022
Data Analytics Foundation | Google x Coursera | Feb 2022
Foundations of Digital Marketing and E-commerce | Google x Coursera | Dec 2022
Foundations of Cybersecurity | Google x Coursera | Sept 2023
Advanced Excel Formulas | Skill Nation | Sept 2023
EF SET English Certificate (C1 Advanced - Proficiency/Business English) | Aug 2025
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