An effective business proposal is a document used by a B2B or business-facing company (this may not always be the case) where a seller aims to persuade a prospective buyer into buying their goods or services.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:


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You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document.

The executive summary is a staple in all kinds of annual reports, leadership development plan, project plans and even marketing plans. It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doig that would be to include an e-business card with your contact details, email i.d and any other social links you want to share. You can go through this article for the best digital business cards.

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

We go into detail on how you can write a business proposal (plus different business proposal templates you can apply the tips to) in the next section. But you can also click on the format items above to learn how you can best write them!

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

Think of this as a marketing brochure or a cold email. Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

Design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding. Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

You will want to make sure you have a comprehensive understanding of the business before composing your proposal. It can be helpful to set up an initial meeting or call to gain insight into what the client wants from your business. If the business has shared an RFP with you, be sure to give it a thorough read-through. After your research is complete, you can create your business proposal. Detailed below are the key elements to begin.

Building a business proposal is a highly structured process, which means that an outline is essential. An outline can be as simple as a one- or two-page document, with bullet points breaking key areas down into quick summaries that you can then expand into full sections.

The introduction to your business proposal is always the title. Creating a strong, solid title page gives a prospective client an idea of the value proposition, as well as what is going to follow within the proposal. This is the first step in getting eyes on your work. Especially if the proposal is unsolicited, you have to make sure to excite your audience, assuring them that your proposal is going to solve their pain points.

With these proposal templates, that is officially easier than ever. Each business proposal template is colorful, visually attractive and easy to use right from your web browser. Just choose the best proposal template that fits your needs, populate it with all of the specific information you have, and choose from a number of compelling free graphics. Your audience won't be able to look away. Get started with our proposal creator today!

This is also a great way for you to stand out. Based on our data, only about 13% of proposals we see use cover pages. Take advantage of this missed opportunity and use it to stand out from your competitors.

This is especially useful when competing with other solicited proposals, especially if you can include these data points as visual representations (charts, graphs, etc.) of your success within your proposal document.

Depending on your goals and your sales process, you need to be very careful in this section. In many jurisdictions, proposals are considered legally binding contracts if they meet the criteria for a contract.

If you were to compare our sales team to that of a construction company submitting a proposal to construct a building, the difference in requirements becomes clear. The proposal required for building construction is probably longer and may include far more business proposal topics than what our sales representatives would include when closing a deal.

Solicited proposals are proposals that a company has asked you to provide for their consideration. The potential customer has reached out to your business and requested a proposal. This usually falls into one of two categories:tag_hash_113

Formally solicited proposals are typically competitive and follow a standardized (formal) process. The prospective client sends out an RFP detailing the scope of work and requests that your business formally submit a bid to complete that work.

tag_hash_115Informally solicited proposals are typically created based on conversations between a prospective client and a vendor that they want to work with. There might not be any formal documentation, and there may be no competitive process. tag_hash_117This work can often lead to a sole-source, non-competitive contract.

In a solicited business proposal, the other organization asks for a request for proposal (RFP). When a company needs a problem solved, they invite other businesses to submit a proposal that details how they'd solve it.

Once you've done your research, it's time to begin writing your business proposal. While there's no one-size-fits-all approach to writing a business proposal, there's several elements most proposals include. (I designed this example business proposal using Canva.)

Additionally, it doesn't allude to what the reader specifically stands to gain from doing business with Outbound Telecom. It also fails to speak to why it should be considered "the best in its industry."

I found this proposal not only visually appealing, but also very robust in its contents. It includes all the necessary elements of a web design proposal, including research, planning, wireframing, mockups, and more. You can rest assured that all the details will be covered.

For search engine optimization, clients want to hear key phrases like increased visibility and traffic. This SEO proposal template will allow you to demonstrate and communicate your growth plans. It includes sample content and walks you through the essential elements of an SEO proposal.

I like that this proposal includes helpful instructions in each section to help guide your writing. Most of the work is done for you, you just need to plug in key information (e.g., your company name, client name, etc.) It doesn't get easier than that.

This template lets you hit the ground running, as most of the writing is done for you. All you need to do is plug in key information about your business and you're off to a great start. However, I recommend going the extra mile and editing the copy to fit your brand's tone and style.

This proposal is entirely customizable, making it a great option for consultants across most industries. It also offers a modern design with plenty of white space, making it an easy read for the recipient.

Overall, this is an excellent example of how to combine the elements of social media marketing into a creative and concise business proposal. Finally, we'll leave you with some business proposal ideas to get you started on your own.

You want your business proposal to capture your prospect's attention and help set you apart from any other ones they might have received. One of the best ways to do that is to include hard, quantitative data that helps stress the value of your business.

Use relevant, compelling figures that highlight what you have to offer. This can establish authority and make your proposal more convincing. It also helps to include visuals such as charts and graphs to enhance your proposal. ff782bc1db

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