Within a traditional agency, technology has little part in the actual translation process. In these organizations, full-time or freelance translators work alone or in small groups to manually manage files. Despite providing top quality translation, traditional agencies struggle to complete high-volume projects within a reasonable cost and timeframe. Translation rates at boutique agencies can be 10 times more expensive than crowd platforms, as they use a limited number of translators, use manual processes, and have a 9-to-5 style conventional workflow.

DeepL is based on the Linguee database. So if you use DeepL to translate text from German into English, you might not notice that the translation sounds odd to British or American readers. Or that the literal translation of an idiom from German to English makes it particularly difficult for non-native English speakers to understand. And that's before we get to translations that aren't just weird, they are incorrect. And sometimes weird and incorrect. I can't prove that this one was translated by DeepL, but it was definitely not translated by a human!


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Sometimes the translation tool will throw up a few different options. This is completely normal - if you ask 10 translators to work on a text, they will word the translation slightly differently. It doesn't mean one of them is correct and the other 9 are wrong. Just that they chose slightly different words. With these translation tools though, it can be difficult to know which is the right option. And some options will very subtly change the meaning of the sentence, which can be difficult to detect if you aren't a native speaker.

Another thing to consider when using DeepL is liability and data protection. They explicitly state on their website that they accept no liability for the accuracy of translations. Only the Pro version of the site provides end-to-end encryption of data and the ability to delete the source text when you are finished translating. They do, of course, comply with the EU data protection regulations but for confidential translations, you might want to use their paid version or a human translator.

I've recently hired a German native speaker copywriter, Anne Theresia Wanders (LinkedIn Profile), to translate my blog posts professionally. I've been doing it myself until now, with a little help from DeepL. When I was starting out, I didn't have the marketing budget to pay for a translator. But now I do, and it was bothering me that I wasn't following my own advice. We are working our way through the blog, and I'm sure you'll see a big difference soon.

With the translation of the idiom that I used above - putting my money where my mouth is - Linguee does pretty well. And this is my final tip for today. When I look up a translation, I check the name of the website quoted. You can see the link under the translations. Larger companies and organizations tend to pay for professional translations so are more trustworthy. They don't always use native-speaker translators, particularly for non-marketing topics though, so there might be some Denglish there. I assume that the European Parliament translation is done by native speakers, so if there is a translation from their website, you can probably rely on it.

If I were to give advice to translators just starting out, it would be to be very careful of your specialization. High-end technical translations will always be necessary, particularly in innovative fields. And in areas where there is potential for a mistranslation to cause considerable financial damage, such as contract translations, I can't see automation replacing specialist legal translations.

Has the language industry of the 21st century been racing ahead of the translation profession and leaving translators behind? Or are translators adapting to new sociotechnical realities and societal demands, and if so, how? The chapters in this volume seek to shed light on the profiles and position of human translators in the current decade.

This collection draws together the work of leading authors to reflect on the constantly evolving language industry. The eight chapters present new perspectives on, and concepts of, translation in a digital world. They highlight the shifts taking place in the sociotechnical environment of translation and the need to address changing buyer needs and market demands with new services, profiles and training. In doing so, they share a common focus on the added value that human translators can and do bring to bear as adaptive, creative, digitally literate experts.

Gary Massey is a Professor of Translation Studies, Director of the Institute of Translation and Interpreting, and Deputy Dean of the School of Applied Linguistics at the Zurich University of Applied Sciences. He has published widely, and his research interests cover translator education, trainer training, translator profiles and translation process research.

Elsa Huertas-Barros is a Senior Lecturer in Translation in the School of Humanities at the University of Westminster. Her main research interests include translator education, translator competence and assessment practices. She has published her work in and with international journals and publishers and is co-editor of The Interpreter and Translator Trainer (ITT).

With the care and expertise of a human translator, you should expect to pay a bit more, but for a higher quality outcome. At the same time, machine translation is great to leverage for high volume, low priorty content, like user reviews, comments or social posts.

In Favor of Machine Translation - The Pros:Massive improvements, thanks to Neural Machine Translation (NMT), are being made each and every day. NMT learns how humans speak and uses its own logic to decide the correct translation of a word or phrase. The future is now!?

Downsides of Machine Translation - The Cons:But, that doesn't mean that machine translation is always the right choice. There are serveral sceanarios in which a human might be necessary.

MT can be sloppy if not paired with the appropriate translation projects, or verified by a human. Human translators can also dig deeper to understand the true meaning of the content, and make informed decisions on how to translate.

Unlike MT, you have the ability to hop on the phone or a Skype call with a human translator to discuss the more complex details of a translation project. This means less revisions and less chances of missing the necessary objectives of your projects.

A translator always risks inadvertently introducing source-language words, grammar, or syntax into the target-language rendering. On the other hand, such "spill-overs" have sometimes imported useful source-language calques and loanwords that have enriched target languages. Translators, including early translators of sacred texts, have helped shape the very languages into which they have translated.[2]

Because of the laboriousness of the translation process, since the 1940s efforts have been made, with varying degrees of success, to automate translation or to mechanically aid the human translator.[3] More recently, the rise of the Internet has fostered a world-wide market for translation services and has facilitated "language localisation".[4]

When [words] appear... literally graceful, it were an injury to the author that they should be changed. But since... what is beautiful in one [language] is often barbarous, nay sometimes nonsense, in another, it would be unreasonable to limit a translator to the narrow compass of his author's words: 'tis enough if he choose out some expression which does not vitiate the sense.[7]

When a target language has lacked terms that are found in a source language, translators have borrowed those terms, thereby enriching the target language. Thanks in great measure to the exchange of calques and loanwords between languages, and to their importation from other languages, there are few concepts that are "untranslatable" among the modern European languages.[10] A greater problem, however, is translating terms relating to cultural concepts that have no equivalent in the target language.[15] For full comprehension, such situations require the provision of a gloss.

The translator's role as a bridge for "carrying across" values between cultures has been discussed at least since Terence, the 2nd-century-BCE Roman adapter of Greek comedies. The translator's role is, however, by no means a passive, mechanical one, and so has also been compared to that of an artist. The main ground seems to be the concept of parallel creation found in critics such as Cicero. Dryden observed that "Translation is a type of drawing after life..." Comparison of the translator with a musician or actor goes back at least to Samuel Johnson's remark about Alexander Pope playing Homer on a flageolet, while Homer himself used a bassoon.[16]

In the 13th century, Roger Bacon wrote that if a translation is to be true, the translator must know both languages, as well as the science that he is to translate; and finding that few translators did, he wanted to do away with translation and translators altogether.[17]

Compounding the demands on the translator is the fact that no dictionary or thesaurus can ever be a fully adequate guide in translating. The Scottish historian Alexander Tytler, in his Essay on the Principles of Translation (1790), emphasized that assiduous reading is a more comprehensive guide to a language than are dictionaries. The same point, but also including listening to the spoken language, had earlier, in 1783, been made by the Polish poet and grammarian Onufry Kopczyski.[19]

The translator's special role in society is described in a posthumous 1803 essay by "Poland's La Fontaine", the Roman Catholic Primate of Poland, poet, encyclopedist, author of the first Polish novel, and translator from French and Greek, Ignacy Krasicki: ff782bc1db

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