UPDATED:Variety has obtained a more finalized version of the logo provided internally upon the close of the transaction, which you can see below. Discovery did not respond to request for comment on either logo.
Variety has obtained a low-resolution copy of a new logo that is being circulated on internal memos at Discovery and WarnerMedia on Friday, ahead of the expected close of the merger transaction later today.
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That first logo was unveiled last June, along with Warner Bros. Discovery as the name of the proposed WarnerMedia-Discovery combined company. The image immediately drew derisive remarks on social media and has been widely panned since.
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For two decades, starting in 1987, the channel's logo incorporated the Discovery wordmark rendered in the Aurora Bold Condensed font (the familiar wordmark that would last until the 2008 rebrand) with a circular shape in front of it. The circle usually took the form of a rising sun, or an animated version of the "Vitruvian Man".[1][2]
On September 19, 1995, the channel's name was simplified to Discovery Channel, dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo. They also launched a new tagline, "Explore Your World" (which later also used by the parent company in 2018).
On April 15, 2008, Discovery Channel launched a new logo that replaced the longtime Aurora Bold Condensed font with a modified version of the Gotham font, coupled with the new slogan "The World Is Just Awesome". The globe in the logo was merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. The combination of the "D" in the wordmark and the globe were sometimes used separately, primarily as an on-screen bug during programming. The new logo and identity were designed by Viewpoint Creative and 72andsunny.
Discovery was rebranded again in December 2009 by Royale. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, disconnecting the C and O, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009.
In mid-2013, Discovery began de-emphasizing the 2009 logo in favor of using the "D" and globe symbol by itself on-air, with "Discovery" written underneath in print and social media. The network also adopted the new slogan "Grab Life by the Globe". Six different globes were used to reflect the channel's programming: earth, ice, gold, fire, water, and metal. This design approach was extended to promotional material such as trailer endboards.
Eurofins Discovery has supported Drug Discovery research for over 40 years. We are recognized as the industry leader for providing drug discovery researchers the largest and most diverse portfolio of standard and custom in vitro safety & pharmacology assays and panels for drug screening and profiling.
In addition to our in vitro safety pharmacology strengths, we also offer a broad portfolio of over 3500 drug discovery services and 1800 products. These include medicinal and synthetic chemistry, in vitro pharmacology, safety pharmacology & efficacy, ADME-Tox, cell-based phenotypic assays, and custom proteins and assay development capabilities. We support a variety of drug discovery targets such as GPCRs, Kinases, Ion Channels, Nuclear Hormone Receptors and other proteins & enzymes.
The scientific and operational expertise provided by Eurofins Discovery global teams contributes insight and added value to our clients' drug discovery programs. Our teams have broad drug discovery capabilities and proven experience in meeting a wide variety of project objectives successfully with respect to the delivery of quality data and on-time performance. We have robust, efficient processes and quality systems in place for handling a variety of types and volumes of samples and on-time delivery of reports.
Our broad global service capabilities and decades of experience in providing drug discovery services result in the delivery of high quality, reproducible study performance with few repeats and high client satisfaction. The Eurofins Discovery's capabilities, expertise, knowledge and skill sets enable us to provide our clients the benefit of being able to work with a single outsourcing provider (CRO) for their drug discovery programs.
The Eurofins Discovery team was built by bringing together the market-leading discovery expertise of Panlabs (acquired in 2012 from Ricerca), Cerep (acquired in 2013), EMD Millipore's Discovery & Development Solutions business (acquired from Merck KGaA in 2014), Villapharma Research (acquired in 2017), DiscoverX (acquired in 2017), Selcia Drug Discovery (acquired in 2018), Beacon Discovery (acquired in 2021), DiscoveryBioMed (acquired in 2022) and Calixar (acquired in 2023). With over 600 people in seven operational sites worldwide: St. Charles, MO (USA), Fremont, CA (USA), San Diego, CA (USA), Essex (UK), Celle Lvescault (France), Taipei (Taiwan), and Murcia (Spain) our global team offers the high quality, reliable solutions and support our clients depend on to advance their drug discovery programs.
With IBM Watson Discovery, you can boost the productivity of knowledge workers by automating the discovery of information and insights with advanced Natural Language Processing and Understanding. That means faster business results, satisfied customers and happier employees.
I mentioned this here several months ago, but I recently had a client who wanted their logo to be a globe with all the continents. As bad as that was, they insisted that all the oceans be composed of word clouds containing words and phrases that had special significance to the scope of work they did.
Built in 1913, the Heritage Building is the former Toronto General Hospital and site of the discovery of insulin. Today, it has been thoughtfully modernized with top-notch facilities, and houses both startups and established companies.
By putting AI at the heart of design as well as data interpretation, we put faith in its ability to rapidly identify optimal drug discovery paths. Through more efficient learning the systems determine the next step faster than incumbent methods.
We are a creative, passionate and collaborative organisation dedicated to setting bold new standards in drug discovery and design. If you have the ingenuity, energy and ambition to help us change the world, we would love to hear from you. ff782bc1db