Children's cartoon CoComelon has become a huge online phenomenon, with its catchy tunes and bold 3D animations entrancing infants and toddlers. But parent Belle McCarthy has told Newsweek that her toddlers became "like zombies, almost mesmerized" when viewing the show.

She is not alone among parents who fear CoComelon is responsible for their children's behavioral problems, including anger issues, ADHD, autism and speech delays. McCarthy took to TikTok to share her experience alongside with many other parents. The hashtag #cocomelonisbad currently has over 470,000 views, with experts also weighing in on the subject.

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Created by Jay Jeon and his wife in 2005, the short musical animations were designed to teach their kids the basics. The family-run YouTube channel has since grown into a global sensation with 158 million subscribers and billions of weekly views.

Many parents reported addictive behaviors in their children, followed by tantrums when they attempted to wean them off the cartoon. Others attributed speech delays, missed milestones and neurodevelopmental disorders, such as ADHD and autism, to CoComelon.

Roseann Capanna-Hodge is an integrative and pediatric mental health expert and the founder of the Global Institute of Children's Mental Health. She said it is no coincidence that these claims began during the pandemic, when the amount of screen time increased dramatically among children.

A Moonbug spokesperson told Newsweek: "Our shows are not intended to replace outdoor playtime or playdates, they have a place in children's entertainment time and, as with food, exercise, etc, it comes down to each parent to find the right and appropriate balance for their children. Our responsibility is ensuring that the quality of the content that we produce is high and beneficial for the development of a child's cognitive and soft skills. Therefore, trained experts in education and research work directly with our producers, talent and executives to ensure our content is high-quality and has educational value.

"It is worth adding that our social media communities are filled with stories of parents who experience first-hand how Moonbug content helps children recognize their world and then further develop important life skills through play and time spent with family."

Still, he's not the only one to compare CoComelon to drugs on social media. In an Instagram post, Jerrica Sannes, who says she is a child development expert and a former preschool owner, described CoComelon as "baby cocaine," saying that the cartoon can lead to "very real symptoms of addiction and withdrawal."

A 2019 study did suggest a link between ADHD and too much screen time. Researchers discovered that 5-year-olds who watched more than two hours of TV a day tended to have lower attention spans and were 7.7 times more likely to show symptoms of ADHD.

Pamela Moyo is a clinical psychologist and vice president of behavioral health at community health platform Welfie. She said there is no correlation between TV and neurodevelopmental disorders such as ADHD and autism.

A 2019 study found that excessive screen time could stunt child development. Investigating the screen habits of 2,441 mothers and their preschool-aged children, researchers discovered that children who used screens for more than one hour a day had lower communication, motor and problem-solving skills.

But cutting CoComelon out wasn't an easy task, with L.C throwing tantrums every time he was told "no." It took two weeks for the toddler to calm down, and Renae replaced the cartoon with Ms. Rachel, a specialist in musical education. "His speech has improved greatly in just a couple of months," Renae said.

She chose to phase CoComelon out gradually, managing to avoid the meltdowns reported by other parents. Now her family watches less TV in general and McCarthy has noticed an improvement in the twins' speech and expressive language.

"When a parent highlights moments of learning, that helps a child make sense of what they are experiencing," Moyo said. "A good show can help a child develop language, counting and other skills more quickly."

Sophie is a Newsweek Pop Culture and Entertainment Reporter based in Lincoln, UK. Her focus is reporting on film and TV, trending news and the entertainment industry. She has covered pop culture, women's rights and the arts extensively. Sophie joined Newsweek in 2022 from Social Change UK, and has previously written for The Untitled Magazine, The Mary Sue, Ms. Magazine and Screen Rant. She graduated with a BA Honours in Fine Art from Birmingham City University and has an MA in Arts Journalism from the University of Lincoln. Languages: English.

Some claim their videos are educational, but quality varies. It's also deeply unlikely that any of these mass-produced AI videos are being pushed out in consultation with childhood development experts, and if the goal is to make money through unmarked AI-generated fever dreams designed for consumption by media-illiterate toddlers, the "we're helping them learn!" argument feels pretty thin.

Per Wired, researchers like Tufts University neuroscientist Eric Hoel are concerned about how this bleak combination of garbled AI content and prolonged screentime will ultimately impact today's kids.

"All around the nation there are toddlers plunked down in front of iPads being subjected to synthetic runoff," the scientist recently wrote on his Substack, The Intrinsic Perspective. "There's no other word but dystopian."

YouTube told Wired that its "main approach" to counter the onslaught of AI-generated content filling its platform "will be to require creators themselves to disclose when they've created altered or synthetic content that's realistic." It also reportedly emphasized that it already uses a system of "automated filters, human review, and user feedback" to moderate the YouTube Kids platform.

"Meaningful human oversight, especially of generative AI, is incredibly important," Tracy Pizzo Frey, the media literacy nonprofit Common Sense Media's senior AI advisor, told Wired. "That responsibility shouldn't be entirely on the shoulders of families."

The children's YouTube channel CoComelon has become a staple of households with children under 5. CoComelon was created by Jay Jeon, originally called checkgate when he launched the channel in 2006 as a way to entertain his own children. Jeon rebranded the channel as CoComelon in 2018, becoming the most-watched YouTube channel in the US in 2021. The show, produced by Moonbug Entertainment, consists of animated nursery rhymes and children's songs aimed at preschool-aged children and babies. In 2020, CoComelon made the move to Netflix and became the number 1 series on the streamer. On YouTube, it's second only to the popular Indian YouTube channel T-Series.

Parents and caretakers of young children are probably familiar with CoComelon. It's a 3D animated preschool show - much like other kid-friendly cartoons such as PAW Patrol - that features an animated toddler named JJ and things surrounding his family, his preschool, and his class of diverse toddlers. His teacher usually teaches the kids something using a song that explains basic concepts like colors or social things a young child might experience. Sometimes, JJ might learn a lesson at home with his family. These little 5 minute animations are compiled into episodes that parents can play for their children on YouTube or Netflix. It's a similar concept to most children's shows that air on Disney Junior or Nick Jr. that usually aim to present a preschool-level education that's either academic or social. The difference is that CoComelon uses songs instead of dialogue and stories. Using that format, it has become one of the most popular children's shows in the United States in the last few years.

The success of CoComelon is staggering. It's the most-watched YouTube channel in the country and is one of the most popular series on Netflix. CoComelon's easily digestible and consistent content makes it a quick option for parents who are looking for safe ways to entertain their toddlers. It's pulled off the amazing feat of becoming as popular as children's media giants like PAW Patrol and Sesame Street in just a few years. Following all of CoComelon's success, it is estimated that the series earns about $128 million every year on YouTube alone.

If $128 million a year from a YouTube channel's ad revenue sounds like a lot, that's because it is. For comparison, MrBeast, one of the most popular YouTubers in America, makes an estimated $15 million a year across his YouTube channels. By appealing to both the toddlers who watch the content and the parents and caretakers who choose the content for their kids to watch, CoComelon has been able to surpass its YouTube success to become a media juggernaut. Part of CoComelon's success might have been the COVID-19 pandemic, forcing parents to find ways to entertain their children while on lockdown. CoComelon's rebrand happened just one year before COVID-19 was identified, and its move to Netflix came right around the time when families were stuck inside. Combine that with the brightly colored animations and simple melodies of the CoComelon songs that seem to hold most toddlers' attention, and it's no wonder the series has done so well.

With its success on YouTube and Netflix, CoComelon has become a contender in the preschool market. Its easily digestible songs are quick and safe ways for families to entertain their young children, without much concern for what they might encounter. The family-friendly videos have made the channel the highest-earning channel in the US and the second most-watched YouTube channel in the world. 152ee80cbc

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