Xerox’s vision has been to be leading company that provides and produces office equipment and document management services. The core of the company success has been to create an integrated and coordinated strategy in which it is able to achieve long term product differentiation strategy in which quality and professionalism are used to retain customer loyalty. The mission statement is to be the top producer and providers of office equipment and document management systems. The company has sought to offer diversified products and services based on its ability to offer different and unique content, services, and products to the customer segments. Creativity and innovation are the main strategies used to achieve these objectives.

Xerox has a powerful brand image and reputation that is combined with the presence of a healthy organizational culture that promotes creativity and innovation for the workforce. The workforce is one of the critical strengths of the company. Additionally, Xerox has been able to diversify its product portfolio and to move into new segments as a means of responding to the stiff competition. You can find the Xerox Abu Dhabi dealer that can provide you with the best type of product that is according to your specifications. Furthermore, you need to develop an integrated framework in which long term growth and development can be attained.

Xerox can continue growth through product and market diversification while striving to focus on enhanced web presence as a means of achieving strategic competitive advantage. The goal of the company should be to focus on achieving critical efficiency and effectiveness as a means of achieving the long term objectives. The best Xerox Abu Dhabi dealer will be able to solve your problems through the use of innovative and creative strategies.