About

About Me

Hi, I’m David Marshall — a UX designer with a strong background in customer-facing roles, which means I deeply understand what people value when choosing and using products. I blend creativity with empathy to help businesses design experiences that not only look great but feel right too.

My goal is to turn ideas into intuitive, memorable products that connect with users and help brands grow. Always open to new opportunities — feel free to reach out, let’s create something awesome together!

Ultimately, I’m not just a designer - I’m a thoughtful problem-solver who’s passionate about crafting meaningful digital experiences and contributing to inclusive, user-driven solutions.

Beyond the project work showcased in my portfolio, I bring a diverse and well-rounded set of UX and UI skills that allow me to contribute meaningfully throughout the entire product development process. I’m comfortable conducting competitive audits to evaluate the strengths and weaknesses of similar products, and I know how to turn those findings into clear, actionable reports that help teams make informed design decisions. Whether it's identifying industry standards or spotting opportunities for innovation, I enjoy digging deep into what makes other experiences successful - or not.

I’m experienced in planning and running usability studies, gathering both qualitative and quantitative feedback, and turning it into actionable insights. Whether I’m crafting research questions, documenting user behavior, or facilitating interviews, I ensure each step of the process supports user-centered design. I’m also comfortable creating reports and presenting results clearly to stakeholders, helping teams align on next steps.

I geek out over competitive audits and enjoy turning heaps of research into tidy reports that actually make sense. Whether I’m interviewing users, running usability tests, or building sticky-note cities during affinity diagramming, I always focus on what real people need. I believe good design starts with good questions, and I’m pretty good at asking them.

I thrive in collaborative spaces where ideas flow freely and sticky notes fly. You’ll often find me in Figma, organizing chaos into clarity, or presenting insights with flair using Google Slides, Docs, and Sheets. I also work with Canva, Jamboard, Maze, and Optimal Workshop—basically, if it helps improve the user experience, I’m all in.

Experience & Qualifications:

Work Experience:

Barista | Cupocafe (2024–)
Learned multitasking, memorizing detailed menus, and providing excellent customer experiences. This role strengthened my ability to work under pressure and maintain strong attention to detail.

Promoter | Liberty at Monte Casino
Handled VIP guests at theater events, building communication skills and a service-oriented approach.

Freelance / Training Projects

Museum App Concept: Designed a UX prototype focused on simplifying exhibition bookings and navigation. Conducted usability testing and iterated based on user feedback.
Additional UX practice projects from coursework.

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