SELECT PUBLICATIONS
The articles can be downloaded by clicking on the “Link to article” button
Kim, Yeseul, Dipayan Biswas, Courtney Szocs, and Khalia Jenkins (2026), “Human or AI? Identity Salience Enhances Historically Marginalized (But Not Privileged) Consumers’ Choice of Algorithmic Service Providers,” Journal of Marketing, forthcoming.
Noble, Stephanie, Dhruv Grewal, Riley Krotz, Carl-Philip Alhbom, Jens Nordfalt, and Dipayan Biswas* (2026), “A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective,” Journal of Marketing Research, 63 (2), 383-406.
* All authors contributed equally.
Duffek, Barbara and Dipayan Biswas (2026), “AI and Human Designers: How Consumers See the Genuine Care in Product Design as More Sustainable,”Journal of the Academy of Marketing Science, forthcoming.
Duffek, Barbara and Dipayan Biswas (2026), “When Products Designed by AI Seems Less Sustainable,” Harvard Business Review, accepted.
Link to article: coming soon.
Biswas, Dipayan, Annika Abell, Mikyoung Lim, J. Jeffrey Inman, and Johanna Held (2025), “Effects of Sampling Healthy versus Unhealthy Foods on Subsequent Food Purchases,” Journal of the Academy of Marketing Science, 53 (1), 197-212.
Courtney Szocs, Annika Abell, Ruta Ruzeviciute, Yeseul Kim, and Dipayan Biswas (2025), “Contextual Effects of Color on Food Choices: Red Ambient Color Induces Indulgence,” Journal of Consumer Psychology, 35 (4), 602-616.