Hi, I'm Dipayan (Dip) Biswas...

I am the Frank Harvey Endowed Professor of Marketing at University of South Florida.

My key research interests are in the domains of sensory marketing and smart technologies (AI, algorithms, digital marketing). My research has been published in Journal of Consumer Research (JCR), Journal of Marketing (JM), and Journal of Marketing Research (JMR), among other journals.

I am Co-Editor-in-Chief of the Journal of Business Research and Area Editor of the Journal of the Academy of Marketing Science. 

I am on the editorial review boards of JCR, JM, and JMR.

I am past Associate Editor of JMR, JR, and JPP&M.

I have won Outstanding Reviewer Award from JCR and Outstanding AE Awards from JAMS and JR.

I have received awards/grants from NSF, USDA, ACR, AMA, AMS, and SMA.

My interviews and research have been featured extensively in the media, by over 200 media outlets, including the Wall Street Journal, The New York Times, The Washington Post, ABC, CBS, CNN, Fox, NBC, NPR, and U.S. News & World Report, among others.

I have collaborated on research with several companies in the United States, Germany, Sweden, Netherlands, France, and India.

I have been invited to present my research at LMU-Munich (Germany), Bayreuth University (Germany), RWTH Aachen University (Germany), University of Münster (Germany), Maastricht University (Netherlands), Sorbonne University (France), WU (Austria), Linnaeus University (Sweden), University of Magdeburg (Germany), University of Amsterdam (the Netherlands), Yale University (Customer Insights Conference), New York University (Practitioner/Academic Multi-Channel Retailing Conference), University of Eastern Finland, University of Lorraine (France), Paris School of Business (France), Rouen University (France), NEOMA Business School (France), Pforzheim University (Germany), University of Tromsø (Norway), Indian School of Business (India), and University of Eastern Finland, among others.

I earned a PhD in marketing from University of California, Irvine, and an MBA from the Indian Institute of Management, Ahmedabad.