發表期刊|Publications
期刊論文
Published Journal Article
*Yin, C. C., Tang, Y. C., Chiu, H. C., Hsieh, Y. C., & Lai, Y. T. (2023). Telling an authentic story by aligning with your product type and price. Journal of Business Research (SSCI), 161, 113799.
*Yin C. C., Chiu Y. C., Hsieh Y. C., Kuo C. Y. (2022). How to Retain Customers in Omnichannel Retailing: Mediating effect of Brand Experience, Journal of Retailing and consumer services (SSCI), 69, 103070.
*Hsieh, Y. C., Yin, C. C., Yu K. J. (2022). How to Empower Consumers in Omnichannel Retailing, Management Review (TSSCI), 41(1), 93-112.
*Yin, C. C., Tang, Y. C., Hsieh, Y. C., Chiu, H. C., Jhu, S. J. (2021). Find Me Here: Share Store Information through Check-in, Journal of Research in Interactive Marketing (SSCI), 16(2), 259-276.
*Yin C. C., Hsieh, Y. C., Chiu, H. C., Yu, J. L. (2021). (Dis)satisfied with Your Choices? How to Align Online Consumer’s Self-awareness, Time Pressure and Self-consciousness, European Journal of Marketing (SSCI), 55(8), 2367-2388.
*Yin, C. C., Chiu, H. C., Hsieh, Y. C. (2020). Aligning conflict brand stories with product types, Journal of Consumer Marketing, 37(7), 909-919.
Yin, Q., Qiu, J., *Zhang, Q., Wen, X. (2008). Cognitive conflict in audiovisual integration: an event-related potential study, Neuroreport (SCI), 19(5), 575-578.
研討會論文
Conference Paper
*Yin C. C. (2023). Explore the Impact of Omnichannel Touchpoints on Customer Purchase Intention, Technological Forecasting and Social Change Special Conference (TFSC) in Hsinchu, Taiwan.
*Yin C. C., Qiu J. Q. (2023). Identifying key touchpoints to improve customer experience in an omnichannel world, AMA Summer Academic Conference 2023 in Los Angeles, USA.
Tang Y. C., *Yin C. C. (2023). Investigating the moderating role of personality traits in authentic ads, AMA Summer Academic Conference in Los Angeles, USA.
*Yin C. C., Chiu, H. C., Kuo, C. Y. (2022). Understanding the Role of Brand experience in Omnichannel Retailing. SERVSIG in Glasgow, UK.
*Yin C. C., Chiu, H. C., Kuo, C. Y. (2022). Understanding the Role of Brand experience in Omnichannel Retailing. SERVSIG in Glasgow, UK.
商業分析
Business Analysis Publications
丘宏昌、謝依靜、尹秦清、楊玟欣。跳脫平價紅海, 哈佛商業評論(全球中文版),2022年11月版。
丘宏昌、尹秦清、謝依靜。 回答三個問題,提升顧客體驗, 哈佛商業評論(全球中文版),2020年5月版。
丘宏昌、謝依靜、尹秦清、唐運佳。 設計最佳品牌故事五大要點, 哈佛商業評論(全球中文版),2019年5月版。