I own a small company located in Noida. For quite some time, we had a website, but it was an afterthought – literally, it felt like something created back in 2015 and left there, forgotten. Our clients would comment on that from time to time, saying that our website "seems a bit outdated." This went on until last year, when I finally decided to do something about it and find a professional website development company in Noida.
And now I am telling you all this because I am sure that many other entrepreneurs are in the same position as I used to be.
I hired a freelancer who had been recommended by someone initially. Affordable and quick, but the results showed their lack of professionalism. The website looked fine on a desktop, but it was a mess on mobile. Not a single question regarding SEO was ever asked during this entire project. My inquiry regarding SEO got the standard reply: "add keywords later."
It took us six months to realize that we were not simply in need of a web developer. We needed a web development company in Noida.
After that failed attempt, I swung the pendulum all the way to the opposite extreme, assuming that the answer was just to spend more money. And so I approached one of the biggest agencies that had an awesome portfolio, but at an equally awesome cost. The result was truly gorgeous design work. However, it had little to do with my actual business and what we needed. None of those people ever cared to ask me about what we sold, who our customers were, and why our old website was causing problems.
Midway through that project, I stopped it. There was something wrong there, and I could no longer afford to spend without knowing whether it would work.
Reflecting on both experiences, I realize that each of them brought an advantage that the other did not. While the former offered affordability, the latter provided me with skilled developers. However, what I really required was a combination of both. Namely, a team that would be able to demonstrate high-quality skills and also show curiosity about my business.
What I started noticing after these two experiences was the way various teams talked about platforms. There was one particular conversation that caught my attention. A developer explained to me that Shopify website development will work best for those businesses that only focus on the sale of their product, whereas WordPress website development will be the best option for those who want to have flexibility in building their content and blogs. This was the first time somebody considered my business and recommended a platform according to my business needs.
In relation to more sophisticated online stores, I realized that ecommerce website development does not only include designing but also involves the checkout process and payment security.
However, the turning point in the whole process was an interview with questions rather than a presentation of services. What is your business really about? Who comes to your website and what do they want to achieve there? What has been a problem with your present arrangement? It may seem rather trivial; however, it was the first time during the whole process that made me feel like the website was being built for my business.
I began working with Visiogle – an Indian team who became responsible for our website's redesign. The thing that impressed me most was the approach to SEO, which was an integral part of the website development process and not some kind of afterthought. Page speed, mobile version, proper structure – all this was thought of while building the website, not afterwards.
One thing I never understood until now: visitors determine whether they like a website within mere seconds after landing on it. They do not think consciously about it; rather, they do this instinctively. Clean layout, quick load time, good copy – all these contribute to developing trust before the visitor even reads a single word. Our old website was silently turning away visitors even before we got a chance to prove ourselves.
After understanding this, the entire hiring process became clear to me.
If you want a company offering website development services in Noida at the present moment, here is what I hope someone could have advised me:
Do not choose based on price; neither should you think that the higher price is a guarantee of quality service. You should pay attention to whether they ask questions about your business first, rather than going straight to pitching. Make sure to ask them how they approach SEO, and make sure that their response is specific. Also, take into account whether the team can provide you with the best website development services regardless of which platform they specialize in.
Many principles mentioned above were confirmed by Google SEO documentation.
I feel that our website finally speaks of our business the way it should. Our traffic levels have increased, and our visitors stay rather than logging off after a few seconds. It has been two failed attempts for me before coming here, but I do not regret those efforts since they helped me understand what I needed.
If you are looking out for a good website development company in Noida at the moment, then it is better to give it some time. It is better to be thorough with your choice because if not now, then you will learn from your mistakes sooner or later.
Visiogle is the company that helped our business achieve success.