Finding a Website Developer in Delhi Taught Me More Than I Expected 

Firstly, my idea was to search for "cheap website developer in Delhi." What a big blunder it would have been! All I found were people who could make me cheap websites that didn't even have basic knowledge about SEO, mobile testing, or any other process related to it, other than just placing the logo on one of their templates.

And then it dawned upon me – the real cost of making a website is not in its pricing but in all the consequences after launching it.

Having had that rocky experience, I completely rethought my strategy. Rather than focusing on “how cheap,” I focused on “how capable.” Here is what distinguished competent developers from incompetent ones.

They asked questions before giving a quote. All of the decent developers that I interacted with made sure to know the business details, who the customers were, and what the purpose of building the website was before coming up with any numbers. Not so the cheap ones.

They mentioned SEO on their own. I didn’t expect that. A decent developer from Delhi knows that SEO is not an additional service to be added to the work done; it is an integral part of the process of building a website. If a developer doesn’t mention page speed, mobile-friendly design, and search visibility at all, it means that his priority is the visual aspect of the website, not its performance.

They had actual samples, not just screenshots of templates. It is easy to show you a pretty template of the website. What really matters is actual websites developed by the candidate, preferably similar to your business.

But then there was the matter of getting my friend's products sold online. Was it going to be Shopify? WordPress? Custom-built? Everyone had their own opinions about it based on their personal experience and expertise.

The turning point, I realized, was to get a full-service company to work with rather than freelancers specializing in one particular area. The company didn't force its clients into one particular platform but made sure that they chose the right one for each of their clients. This is where we discovered Visiogle, a full-service company from Delhi that deals in WordPress, Shopify, and custom builds depending on the requirements of their clients.

One thing I had not realized before the entire process of making a website: Building it is one thing, getting traffic is another.

That is when everything seemed to come together. A good website, coupled with a great Google ad agency in Delhi, will have traffic coming your way in no time, while at the same time, the search engine ranks organically improve themselves. And for the business that wants to generate revenue through an e-commerce platform, the help from an ecommerce ad agency in Delhi has been quite significant because of how different they operate from a general ad agency.

And of course, we did think about going to a general ad agency in Delhi to market on Facebook and Instagram, as that was where most of the targeted audience was to be found.

SEO is actually quite technical and something that was not very interesting to me at all. However, after consulting with a professional SEO company in Delhi, I came to understand that it is not as difficult as one would expect and also that it is very important. Things such as having the right page title, having correct URLs, and a fast load time can be the deciding factors in determining whether or not anyone finds the website. Google's SEO guidelines proved this point for me.

If you're searching for website developers in Delhi right now, here's the quick route that I wish somebody would have told me:

• Do not look for the cheapest quote, but look for the most transparent process

• Bring up SEO before they bring it up

• Look for examples of previous work

• Go for website design agencies in Delhi rather than separate freelancers for website designing and developing

• Integrate advertising and SEO into your strategy from the start

Ultimately, my friend decided to choose a team that would take care of the development, SEO, and advertisement of the website. This way, he saved himself the stress of working with multiple vendors and, at the same time, the goals of all participants became unified.

In case you are going through the same struggle, do not rush into making a decision. Website development is that kind of thing that can look like a small piece of work until you understand that it defines the first impression of your business. Picking up the right website developer in Delhi has nothing to do with getting fast services and even less with picking up an affordable one; it is rather the process of choosing the specialist who knows exactly what your business requires.

Visiogle is a great example of such an approach.