Master the basics of digital marketing with and gain a high-level understanding of Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), Social Media Marketing, enabling you to pursue advance and specialized internet marketing programs. This course is suitable for all graduates and executives who want to start their digital marketing learning journey.
To clearly understand the various digital marketing strategies, its power and potential
Basic understanding of SEO, PPC, Social Media Marketing and Content optimization.
Gain the context to take business decisions involving the digital media and online marketing
Get ready to deep dive into online marketing opportunity.
Able to plan online marketing strategy.
Since this is an fundamental digital marketing course, no prior knowledge of Digital Marketing is required.
This course is ideal for:
Fresh graduates
Digital Marketing Aspirants
Marketing Professionals
Business owners
Overview & Recent Trends
Search Engine Optimization (SEO)
SEO Techniques
On-page optimization
Off-page optimization
Technical SEO Basics
Pay-per-click Advertising
Google Search Advertising
Exploring the search network
Search campaign setup
Google Display Advertising
Placing Ads on specific websites
Other targeting options
YouTube Advertising
Setup video ad campaign
Social Media Marketing
Social Media Channels & Importance
Social Media Marketing
Advertising Campaign on Facebook and Instagram
Digital Marketing Strategy
Overview
Planning & budgeting