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Program objective
Learn the skill behind the planning & execution of the ROI focused digital marketing strategy.
Program takeaway:
Participants will learn how to build successful brand awareness & lead generation campaigns using various digital marketing strategies.
Who should attend this course?
People with experience in digital marketing want to take their career to the next level.
Any Graduate & Post Graduate want to kick-start their career in digital marketing.
Executives who want to get a clear cut understanding of digital marketing concepts.
Modules & Concepts
Digital Marketing
Overview & Recent Trends
Search Engine Optimization (SEO)
SEO Techniques
On-page optimization
Off-page optimization
Google & Bing Algorithm Rules and Regulations
Research & Analysis
SEO TOOLS
Technical SEO
Reporting & Analysis
Pay-per-click Advertising
Google Search Advertising
Google Display Advertising
YouTube Advertising
Remarketing campaigns
Conversion tracking
Bid Management & Optimization
Landing Page Optimization
Reporting & dashboard
Social Media Marketing
Social Media Marketing
Introduction to Social Media
Social Media Strategy and Planning
Introduction to Social Advertising
Social Advertising Key Factors
Advertising Campaign in LinkedIn, Facebook and Instagram
Creating a Campaign Message
Planning and Benefiting from a Diversified Posting Strategy
Google Analytics
Introduction & Setup
Google Analytics account set-up for a website
Difference between Account, Property, and views
Defining & Measuring KPI’s
Real-time data tracking
Understanding Consumer Behavior through Audience insights
Understanding Acquisition Channels
Product Integrations
Certification & Interview Skills
Career opportunities
SEO Analyst/Manager
PPC Strategist/Manager
Social Media Specialist/Manager
Digital Marketing Specialist
Business Development & Client servicing in areas of Digital marketing agencies
Shaping Digital Marketing enthusiasts into champions!
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