Learn the skill behind the planning & execution of the ROI focused digital marketing strategy.
Participants will learn how to build successful brand awareness & lead generation campaigns using various digital marketing strategies.
People with experience in digital marketing want to take their career to the next level.
Any Graduate & Post Graduate want to kick-start their career in digital marketing.
Executives who want to get a clear cut understanding of digital marketing concepts.
Overview & Recent Trends
SEO Techniques
On-page optimization
Off-page optimization
Google & Bing Algorithm Rules and Regulations
Research & Analysis
SEO TOOLS
Technical SEO
Reporting & Analysis
Google Search Advertising
Google Display Advertising
YouTube Advertising
Remarketing campaigns
Conversion tracking
Bid Management & Optimization
Landing Page Optimization
Reporting & dashboard
Social Media Marketing
Introduction to Social Media
Social Media Strategy and Planning
Introduction to Social Advertising
Social Advertising Key Factors
Advertising Campaign in LinkedIn, Facebook and Instagram
Creating a Campaign Message
Planning and Benefiting from a Diversified Posting Strategy
Introduction & Setup
Google Analytics account set-up for a website
Difference between Account, Property, and views
Defining & Measuring KPI’s
Real-time data tracking
Understanding Consumer Behavior through Audience insights
Understanding Acquisition Channels
Product Integrations
SEO Analyst/Manager
PPC Strategist/Manager
Social Media Specialist/Manager
Digital Marketing Specialist
Business Development & Client servicing in areas of Digital marketing agencies