9 Best Practices for Creating an Affiliate Marketing Landing Page 2025

What is an affiliate landing page?

The place where visitors find your affiliate links and make a purchase through them is called an affiliate landing page (a web page) for affiliate marketers. This traffic can come from organic search, social media, paid advertising, or email newsletters.

Your landing page will be a dedicated landing page with compelling copy and a CTA, or an SEO-optimized blog post created for a specific campaign.

Landing pages can also be part of an advertorial affiliate marketing funnel or a larger lead magnet. They aim to lure potential customers into making high-ticket affiliate purchases and use drip formats to warm them up. Help motivate leads to sign up for email newsletters.

It can be a page about your affiliate marketing program targeted at potential affiliate partners. From a company’s perspective, an affiliate landing page means a product landing page that is capable of getting traffic from your affiliate partners.

In this post, we will mainly focus on landing pages that are created by affiliate marketers.

There are 9 best practices you can follow to create affiliate marketing landing pages.

A high-converting affiliate landing page can do the heavy lifting for your affiliate marketing campaign or funnel by converting leads for you; you just need to set it up (properly).

Let us tell you in detail what you need to do while creating a landing page.

Choose the right design tool for you ( ).

You must first choose the right design tool ( ) in which you will create successful affiliate landing pages.

An effective affiliate landing page needs affiliate banners, custom graphics, and blog headers to stand out and boost user engagement. Additionally, custom graphics can help you show the value of the product you are promoting. Doing so increases the chances of site visitors converting.

Apart from the graphics, your landing page will need to be properly designed with elements like social proof, headlines, etc. Using a good design tool like [name] can be beneficial in this situation.

A good tool for designing landing pages ( ) will help you create high-converting landing pages for your own affiliate campaign. Ideally, you will want to choose an easy-to-use tool with good features, such as a drag-and-drop editor and a good selection of templates to choose from.

For example, the ( ) landing page builder offers dozens of templates for different goals. You will have enough template options to choose from, whether you want to build your affiliate email marketing list or want a landing page to promote your affiliate links. The tool is also integrated with AI, so you can write better copy for your landing page.

Remember, you are an affiliate, not a graphic designer. So, a tool that suits you—a user—will help you set up your landing page quickly and focus on the more important part: promoting your affiliate products.

Apart from landing page design tools, you can also use tools like Canva, which will allow you to create custom graphics. This is helpful, as this tool will be more appealing to your readers, especially for the blog posts containing your affiliate links that you have designed.

2. Use engaging visuals to your advantage.

It’s also easier to communicate and understand more information through visuals than text. That’s because people love great visuals—they’re shareable and engaging. This makes engaging visual conversions efficient and great.

Here’s how you can do it. Boost the performance of your landing page for affiliate marketing by adding more relevant visuals.

Use infographics to explain concepts such as what the benefits of getting the product or service you’re promoting are.

Show your affiliate product or service in action so people understand what they’re getting.

Demonstrate what people have achieved with a specific product by using images such as testimonials or statistics.

Use illustrations to give directional cues to show your audience how to use the product you’re promoting.

Be careful that your page load speed may be affected if you upload heavy visuals. Compress and resize your images before using them on your landing page. Doing so will reduce the loading time, as it will take up less space on the server.

3. Catchy Titles

Your visitors will always leave your page if your title doesn’t match their needs or tries to be too clever. Think about it. Why would you stay on a page that doesn’t help you immediately when you need something?

You also don’t want to create a title that’s too salesy or boring. As a general rule, write a title that accomplishes at least one of these goals:

• Generate interest.

• Highlight a painful issue.

• Sell the benefits.

• Solve the problem.

You can use social proof to “draw in” your customers, infuse your title with colorful language, a persuasive piece of data, or highlight something unique about the service/product you’re promoting.

Here are five tried-and-true headline formulas that are worth trying:

Provocative—This headline highlights a painful issue while also encouraging action and raising awareness of the problem. “Are you stuck on making 6 figures in your real estate business?” “Don’t you hate [X]?” Here are some examples:

Value proposition—This headline can be value- or results-focused. Or it can focus on the unique selling point of your affiliate product or service rather than the customer’s problems. “Relieve stress at mealtime.” Here is an example:

Superlative—This headline highlights one thing your affiliate product does, as it uses words like “best,” “most,” and “awesome.” Tailor-made vacations and “authentic travel experiences” are examples. Call to action—If your goal is to motivate your customers to take immediate action, this headline applies. “Scale success with automation.” “Be bold.” “Be yourself.” Here are some examples:

Special offer—this headline states your offer to attract new customers, increase sales, or promote a new affiliate product. “Get X% off your first order.” Here’s an example:

They’re just a starting point; remember, you don’t really have to stick to these formulas. Experiment with your headlines until you find something that works with your audience and chosen topic.

4. Clear and simple copy

It may be that your target audience is not looking for a product. That’s sad. What they are really interested in is the best solution to their problem. You win if your affiliate product satisfies all their needs.

They don’t care about your affiliate commission. You should promise a specific benefit without using too many words. And you should be very clear about your offer. It means that.

If your customers don’t understand what you are saying, they will most likely turn away from you. To give you some context, conversions can decrease by 20% if you provide incomplete and vague e-commerce product descriptions.

Don’t try to over-explain everything or be too clever. Please ensure your copy is engaging and assists your visitors in envisioning their life with the solution you are promoting.

Here’s how you can do that:

Focus on a single idea—make every paragraph or section of your copy focus on a single idea. You don’t want to confuse your readers when you’re close to the CTA.

Speak directly—there’s no need for fancy words or drama. Tell it like it is and be authentic, whether it’s your target customers’ problems or the benefits of your affiliate product. Show, don’t tell. Using qualifiers like adverbs leaves little room for imagination. Make them imagine life with your service or affiliate product, or they won’t attract your potential customers and won’t help.

5. Highlight the benefits.

Let me tell you. What is the difference between benefits and features? Do you know this?

Functionality is an important feature of a product. Users don’t care much about this stuff. Benefits, on the other hand, discuss how the feature of an item makes the user’s life better. This is what your readers are interested in.

We’ll use one of our own blog posts to demonstrate this. Take a close look at how we’ve presented those points below. And don’t pay attention to the subheading names.

That’s marketing automation, which is the feature we talked about under the first point. But users are not interested in that. So, how this feature benefits them is that it will help them automate different email campaigns so that they can drive more sales.

The popup builder and feature forms are for the second point. But we're telling readers how these features are beneficial, i.e., they can promote deals and generate email signups.

You get the point, I think.

Don't focus too much on a product's features. It's the benefits that will motivate site visitors to click on your affiliate link.

6. Offer discounts at the beginning.

Everyone loves discounts. As consumers, it is natural for us to look for good deals when shopping. A surefire way to convert affiliate traffic is to offer discounts at the beginning of your affiliate landing page; that's what it means.

You can create a sense of exclusivity by offering discounts only to those who click through to your site if you are an affiliate partner. Work with your affiliate manager to have a special deal for your audience. Once you have built a large audience, it becomes much easier for you after that.

7. Leverage social proof.

Marketers have come to accept that modern consumers trust reviews more than brand ads. This creates the ultimate marketing tool: customer testimonials.

You can use such information to gain the trust of your audience, as these testimonials are one of many forms of social proof. You can show how other customers have benefited from the product you are promoting.

People think Squarespace is a great website designer; this example, in the affiliate review below, has a Forbes Advisor rating that shows potential customers they should try it because it convinces them.

You can use it. Because that’s not the only way to use social proof on your landing page if it has ratings.

Statistics and metrics

(customer success stories) Video testimonials from the most successful customers

Before and after photos

Describing the impact of your affiliate product or service on the customer’s life or business, you have done a case study of

Messages or social media comments from current product users

It’s not enough to tell readers what a product can do for them. Show them that other customers have tested it and gone through similar situations.

8. Limit your navigation links.

You’ve created an affiliate landing page that helps you convert your customers. You don’t want to take them to another page or have them bounce. That means avoiding many of the things that could potentially distract them, like navigation links.

Navigation links clutter up landing pages, lower your conversion rate, and distract users, so removing them doesn’t seem like a big deal, right? That’s right!

Removing links from landing pages actually increased conversion rates by 2% to 28%. In fact, a study by HubSpot found that the ones seeing the most lift were middle-of-the-funnel (MOFU) landing pages.

But there is an exception. Remember, there will be a dedicated landing page for another purpose, like building your email list, or, as we said, an affiliate marketing landing page is a blog post that holds your affiliate links.

If it is a blog post, you will need internal links and navigation that your visitor can navigate to (make it easier for them). These links are also beneficial for your website’s SEO. You should make your affiliate link stand out as opposed to using a CTA button.

Forbes promotes the best email marketing software with their affiliate links in this article; this is what they do.

9. Test your landing page.

You need to make sure your landing page is working as expected before you go online. Your buttons are working correctly, your links are tracking the same, and they're not throwing 404 errors.

You can also perform A/B testing to make sure your landing page is optimized for conversions.

Your A/B testing involves comparing different versions of your affiliate landing pages. You'll essentially create two versions of the same landing page by playing around with content placement, CTAs, colors, their sizes, and other elements.

Next, divide the traffic that's coming to your page in half. One-half will come to version A, while the other half will come to version B. You can use a tool like Google Optimize to determine which page is performing better.