Whether you want to send ads, newsletters, or special offers to your customers, or you just need great email marketing software, we help you choose the best option for your business based on our testing and detailed reviews.
Whether you're running direct promotional campaigns, distributing newsletters, offering special offers, or collecting survey data, email is a straightforward way to build engagement, improve retention rates, and acquire new customers. Effective email marketing requires more than just a mailing list. Organizations also need effective tools to automate the delivery of unreturned emails, create campaigns, and track metrics. We've been testing the leading email marketing apps for a decade, evaluating their ease of use, capabilities, effectiveness, and more. Our Editors' Choice winners, which include the exclusive ( ), showcase the finest options available to you. Read on for a look at our top picks, links to our in-depth reviews of each, and buying advice to help you choose the right email marketing solution for your business.
Description—Choosing the right email marketing platform is one of the most important decisions you can make.
While you can switch platforms if the platform you started with doesn’t work for you anymore, it’s not as simple as copying and pasting all your contacts and opening a new account. Most migrate as they mature, but it’s not something you want to do every 6 to 12 months. Once you’ve set up tagging, segmentation, and sequencing, there’s a lot of work involved in migrating to a new provider, which means it’s a good idea to find one that will likely work for you for a few years.
Since people often search for advice on how to get started and which platform to use, we've created a resource to help you understand the pros and cons of the most popular options.
What to Consider
Unfortunately, there is no one-size-fits-all “best” recommendation. There are many factors that can go into choosing the best email marketing tool for you. With that in mind, you should consider how you plan to use email marketing for your current needs, how much you are willing to pay, and what features you may need in the future.
Next, think about the pricing structure that is best for you. Even if the plan you choose is generously free, you may still have to pay in the future. Most email platforms charge you by the number of emails you send each month or by contact. While paying per contact is a good idea if you want to stay minimal (under 15-20k contacts), if you want to grow your list to hundreds of thousands of people, you should consider which broadcast platform is right for you.
Other factors to consider include:
Whether you can personalize the branding
The provider’s deliverability rates
The types of reporting and metrics the provider offers
Does the platform you choose offer features that will allow you to make the most of future use (even if you have to upgrade)?
There are certainly other considerations, but
Try first, then buy:
You shouldn’t have any issues using the platform. Each option has its quirks, though, so if that bothers you, you’re less likely to stick with it.
The good thing, though, is that almost every platform has a free trial or a free plan, so you can get a feel for how it works.
To help you narrow down your selection of email providers, I've reviewed some of the most popular (and asked about) email marketing platforms and who they're best for. While I've included a brief summary below, you can read a full review of each in The Best Email Marketing Platforms for Solopreneurs [2025].
So, my advice is to pick one and then try a free trial. Utilize the drag-and-drop editor and automation tools to make sure it's a choice you can stick with for a few years. To help you narrow down your selection of email providers, I've reviewed some of the most popular (and asked about) email marketing platforms and who they're best for. While I've included a brief summary below, you can read a full review of each in The Best Email Marketing Platforms for Solopreneurs [2025].
Title— Budget-Friendly Email Marketing Services for Small Businesses
Description--— Finding the right email marketing for your business that will serve you well can be tough.
You want to find a service that lets you send bulk emails, segment new contacts, and send welcome sequences—but you don’t want to pay a lot for a tool that doesn’t have features you’ll never need.
Two things can make the situation more complicated.
Most email marketing services can have complex automation—which many SMBs find difficult to navigate.
Most EMS can or do work on a subscriber count pricing model—which gets expensive as you grow an email list.
Don’t worry—we’ve done our best to help you out.
We've rounded up the best email marketing services that are great for small businesses. These tools have all the features you need to get started and grow.
Key Features
Click on the link to sign up. Grow your email list with professionally designed signup form templates. Choose from pop-up and embedded forms, display them at the right time, and use targeting settings to customize.
Email broadcasts. Send bulk promo emails to promote sales, new products, special offers, restock alerts, and any other updates you need to get your brand out there.
Email editor. Browse a gallery of emails or create emails from scratch and customize them using content blocks like scrolling text, countdown timers, coupons, and product cards.
AI writing assistant. Prompt the AI assistant to improve existing text or create email copy from scratch. Use it to change the tone of voice, shorten text, translate your email into another language, or fix grammatical issues.
Email marketing automated workflows. Tag your contacts and send them emails under the conditions of your choice.
Set up automations triggered by new subscribers, follow-up automations, follow-up automations, email link clicks, and more.
Audience segmentation. Segment your contacts automatically or manually based on their actions, interests, or demographics.
Performance reports. Get detailed reports on your email signup forms and emails. Access click-through rate and overall open rate statistics or see how each contact has interacted with your emails.
Third-party integrations. Connect () to your Google Sheets, CRM, Zapier, or Google Analytics via hundreds of other apps.
Pros
Platform to choose from Large gallery of email templates and professional forms
Pricing increases as the number of email subscribers grows.
Added value with coupons, promo pop-ups, and surveys
24/7 live chat support by human assistants.
An easy-to-navigate and clean interface
Pricing
() offers customized subscription-based plans for businesses at different stages.
Creator Plan (Free). You get all the essential features for email list building, and you can use it for free for your first 30 days, which is the biggest pro of this tool.
Pro Plan. For $15 per month, you get on-site audience targeting, email automation, advanced email editor features, and more.
The Creator plan has a free trial and requires no commitment.
Capterra rating: 4.8