STEP 1: INTRODUCE YOURSELF (Deadline April 6)

Sign up for Padlet (free version) 

Introduce yourself. 

STEP 2: CREATE TEAMS (Deadline April 6)

Self-assign to a team on this Google Sheet

We will have 6 teams. From FIU, a maximum of 4 students (an art director, a copywriter, a social media strategist, and a strategist) plus 1-2 UAB students.

STEP 3: RESEARCH/IDEAS (Deadline April 9)

Research from different angles. Identify current and past campaigns. Find out everything about the topic. Read related articles and share them with your teammates. Meet to discuss ideas. Brainstorm ideas (mind mapping, brainstorming, what-if, thinking hats... use any idea generation technique that you like or haven't tried). It is a great way to use lateral thinking. Define a strategy and its execution to solve the challenge stated in the brief. Collaborate in the process and document it with research and sketches on Padlet. 

COIL team 1

COIL team 2

COIL team 3

COIL team 4

COIL team 5

COIL team 6

STEP 4: EXECUTIONS (Deadline April 16)

Work on your campaign. Execute the ideas. Create a "case study" for your solution.
For inspiration, check this case study from OneClubAwardsMiami and this case study from YoungOnes.

STEP 5: THE PITCH (Deadline April 23)

Present to the client (case study + Q&A)

Upload to Dropbox all deliverables and the case study.