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Five strategies to promote your business using LinkedIn Stories
LinkedIn Stories is a new way for professionals and organisations to share moments on the go. Previously, they used Instagram. More than 500 million people watch Instagram stories every day, and a third is business related. LinkedIn Stories, like Instagram Stories, allow you to post 20-second videos to your profile. The "story" will be available for one day before disappearing. Contact Digital SEO, a premium social media marketing agency in Chennai that helps promote your business through LinkedIn stories. Learn more about LinkedIn stories in this blog.
All You Need to Know About LinkedIn Stories
LinkedIn Stories is a great way to show your business in a new light and connect with your audience. LinkedIn Stories allow you to share material with your audience through an image slideshow or a 20-second video that disappears after 24 hours. After a day, the movie or slideshow disappears.
This functionality works similarly to Instagram, Facebook, and Snapchat. Stickers, AMAs, text overlays, @mentions, and other LinkedIn profiles are available. LinkedIn stories are a symbol of the progress of social media since Facebook's concentrated news feed in 2006. Today, stories are the norm and profile users like to express their "in-the-moment" experience.
This function offers a temporary option to communicate information with professional followers (LinkedIn connects). While it can be challenging to build a reputation for your brand in a crowded online marketplace, you can employ several components to further your business goals.
Benefits of LinkedIn Stories
While in different networks, the story function is fundamentally the same. Corporate context separates LinkedIn Stories. According to studies, short stories are becoming the preferred way to get content on social media. However, stories will not replace LinkedIn news posts. The Stories feature allows users to expand their LinkedIn content and reach a larger audience.
LinkedIn Stories encourage engagement. This unorthodox advertising allows LinkedIn users to reveal more information about company personnel. This helps business owners and entrepreneurs to build trust with potential clientele. Recent research shows that 25% of Instagram users like branded posts. LinkedIn Stories will mimic this functionality and thought process in a business-focused channel.
LinkedIn Stories can generate attention for your brand with the right strategy. Your stories may not immediately result in a sale, but they promote your business and build awareness. This promotion will introduce you to people you can talk to about better prospects.
An Overview of Five LinkedIn Stories Marketing Methods
At first glance, the stories presented, regardless of the channel, seem consumer-focused: they are informal and provide quick pleasure. If you're familiar with the stories featured on other networking sites, you won't have a hard time using LinkedIn Stories for Business when it's available to everyone. This tool helps B2B organisations engage on a deeper level to develop engaging partnerships. Here are five commercial uses.
1. Discuss Live Events
LinkedIn Stories have a short lifespan, which makes them suitable for raw, real-time content. Real-time event updates are a wonderful technique, as events are a major source of leads for many businesses, and 85% of them see people-to-people interactions as vital to their marketing plan. Live Stories are a great way to highlight company-wide announcements and awards ceremonies. Ask event organisers and presenters to briefly describe a new product or feature or a BTS look at other features. This increases brand awareness.
2. Share Testimonials
Regardless of your generation, you probably trust tips more than other marketing content. Testimonials and customer reviews are important marketing tools. Millennials soon become decision-makers and want items and services that make professional work easier. Recording your pleased customers and posting a short story-style clip on LinkedIn can be the perfect strategy to attract their attention.
3. Share Business Updates
Word of mouth! Stories generate demand. Your most loyal followers will watch you. They'll spread the word if you post about your business, tease new product features, or do something special on LinkedIn.
4. Share News & Updates
If you're one of the few companies using LinkedIn Stories initially, you'll likely get more airtime with your followers. Using this new area to share brand news can be a smart move.
5. Ask Questions & Answers
Like Instagram Stories, LinkedIn Stories allow you to display the human side of your business. You can showcase your brand people by hosting a pep talk or Q&A on LinkedIn Stories. It's another approach to telling your brand narrative and building brand loyalty. You can ask followers to submit questions in advance for your Q&A session. Direct messaging or a LinkedIn feed post works.
Dos and Don'ts of LinkedIn Stories
Start with an attitude of development. LinkedIn Stories are a wonderful way to promote engagement, learn about your audience, and improve the company.
Don't procrastinate
Consider how short content fits into the brand's content marketing strategy.
Don't perfect every narrative
Please note that stories are only available for 24 hours after they are posted. Overly organised stories miss the mark. Stories are designed to look random, so try to use the same approach you use when posting Instagram or Facebook stories.
Engage followers
People want business relationships. Share more about the character of your brand. It supports your brand's purpose, vision, and values.
Don't be too casual
It's easy to get caught up in the moment, which will be gone in 24 hours. Consider creating some caps for your stories dedicated to your brand.
Final Words
Using this platform to communicate job opportunities or launch a product is a wise choice. If Instagram Stories are any guide, early adopters of the feature will be at the forefront of the race to improve brand exposure. Call Digital SEO immediately, the best social media marketing agency in Chennai, if you aspire to escalate your business through LinkedIn Stories.
What is the importance of social media presence for my business?
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