This portion of marketing is critical for a small business. It gives you a chance to compete with larger companies by being more visible in search engine results. Since people use search to find products both online and locally, it is important that your company place high in search results for words that relate to what you are selling.
Social Media Marketing
This type of marketing can be tricky. Everyone talks about social media, but the truth is, it can be difficult for companies to integrate social media into their business. The type of media used, as well as how it is used, is dependent upon the type of business you have. For some companies, being in touch with their customers and giving them breaking news can be an important element of success.
Pay-per-click (PPC) marketing is running online advertisements where the business only pays if the ad has been clicked on. There are many different types of online ads including the ones featured at the top and sides of a search, promotions that run before videos, or ads that show up in mobile apps or while browsing online.