page speed is a critical factor in SEO as a slow loading page frustrates users and discourages people from buying your products and services.
period page speed is vital to search engines. About 40% of people abandon a web site that takes more than 3 seconds to load so you have to get rid of non essential elements that slow down your site.
For example if you you are a word press user deactivate plugins that you do not actually need.
to learn more about how you get more out of search engines by improving page speed you can use Ubersuggest tool.
look at high-level category pages you will see that E commerce pages should drive up to more than 30% organic search traffic than product pages.
Adding a title tag can make great difference especially if your E commerce platform generates titles based on labels in your taxonomy and the site name.
Do your title tags make sense?? can you make them more relevant???
meta description is the first section that people see when google search up your page to users.
duplicating meta description could get you in trouble as you can not have the same meta description for a page that talks about email marketing and on making sales.
if you are a word press user it is better to install ALL-in-one-SEO pack or Yoast plugins and then scroll down in word press editor to the bottom of the page and add a unique title tag and meta description.
use easy to type and search engine friendly URL as search engines follow search users, for example copyblogger.com only 2 words are used not including numbers.
learn more @https://mysiteauditor.com/blog/top-10-most-important-seo-tips-for-url-optimization/
inbound links are still the lifeblood for search engine rankings.
Get a natural link profile that even google will reward by creating useful content and linking it to trustful blogs.
Know words and phrases of real searchers.
determine which keywords to target.
focus on long-tail keywords.
gauge demand for your products.
Do not assume that you know what customers want and how they search just do your research
The best keyword tools that offer a demand score for each theme.
GOOGLE KEYWORD PLANNER is the free to go keyword research tool but you will need an active google ad campaign to access the most useful data.
know what customers want and search phrases they use then map keywords for each page in your site.
create a spread sheet for all important pages and map primary and secondary keywords to each and then create new pages for unassigned high-value keywords.
use long-tail keywords that drive fewer searches and are more specific such as weight loss for men over 40 years in blog posts ,FAQ pages and product pages.
implement ON-PAGE SEO by:
updating contents of pages including keywords.
creating new pages for unassigned keywords with text, audio, video and graphics.
launching a new keyword-rich section and focusing on relevance of title tags , meta descriptions ,headings and body content to keyword themes that searchers use.
Consistency is the key to success, you have to produce a unique content at least monthly if not weekly and use illustrations product photos how-to do videos that engage customer needs and give value to them.
ask about:
what are they doing well in organic search?
what content themes that they include that you do not?
how do they engage shoppers?
how do they structure their site to target valuable keywords?
also study their reviews , their social media activities, products ,site info that improve offerings and user experience.