Great tips to boost your site ranking in 2021

1-Remove all things that is slowing down your site

• page speed is a critical factor in SEO as a slow loading page frustrates users and discourages people from buying your products and services.

• period page speed is vital to search engines. About 40% of people abandon a web site that takes more than 3 seconds to load so you have to get rid of non essential elements that slow down your site.

• For example if you you are a word press user deactivate plugins that you do not actually need.

• to learn more about how you get more out of search engines by improving page speed you can use Ubersuggest tool.

2-Improve title tags

look at high-level category pages you will see that E commerce pages should drive up to more than 30% organic search traffic than product pages.

Adding a title tag can make great difference especially if your E commerce platform generates titles based on labels in your taxonomy and the site name.

Do your title tags make sense?? can you make them more relevant???

3-write a unique meta description for every page

• meta description is the first section that people see when google search up your page to users.

• duplicating meta description could get you in trouble as you can not have the same meta description for a page that talks about email marketing and on making sales.

• if you are a word press user it is better to install ALL-in-one-SEO pack or Yoast plugins and then scroll down in word press editor to the bottom of the page and add a unique title tag and meta description.

4-use readable URL structure

use easy to type and search engine friendly URL as search engines follow search users, for example copyblogger.com only 2 words are used not including numbers.

learn more @https://mysiteauditor.com/blog/top-10-most-important-seo-tips-for-url-optimization/

5-linking your content with other trustful links

inbound links are still the lifeblood for search engine rankings.

Get a natural link profile that even google will reward by creating useful content and linking it to trustful blogs.

6-perform professional keyword research

• Know words and phrases of real searchers.

• determine which keywords to target.

• focus on long-tail keywords.

• gauge demand for your products.

• Do not assume that you know what customers want and how they search just do your research

• The best keyword tools that offer a demand score for each theme.

• GOOGLE KEYWORD PLANNER is the free to go keyword research tool but you will need an active google ad campaign to access the most useful data.

7-map your keywords

• know what customers want and search phrases they use then map keywords for each page in your site.

• create a spread sheet for all important pages and map primary and secondary keywords to each and then create new pages for unassigned high-value keywords.

• use long-tail keywords that drive fewer searches and are more specific such as weight loss for men over 40 years in blog posts ,FAQ pages and product pages.

8-optimize your site

• implement ON-PAGE SEO by:

• updating contents of pages including keywords.

• creating new pages for unassigned keywords with text, audio, video and graphics.

• launching a new keyword-rich section and focusing on relevance of title tags , meta descriptions ,headings and body content to keyword themes that searchers use.

9-produce regular content

Consistency is the key to success, you have to produce a unique content at least monthly if not weekly and use illustrations product photos how-to do videos that engage customer needs and give value to them.

10-study your competitors

• ask about:

• what are they doing well in organic search?

• what content themes that they include that you do not?

• how do they engage shoppers?

• how do they structure their site to target valuable keywords?

• also study their reviews , their social media activities, products ,site info that improve offerings and user experience.