10 tips to boost your Ecommerce email marketing campaign

What is Ecommerce email marketing?

Ecommerce email marketing is a very important technique for increasing sales in your online store by delivering interesting and attractive marketing emails to prospects. To put it another way, email marketing is the skill of using emails to increase conversion rates. In a broader sense, email marketing helps a company achieve its goals, such as growing revenue, increasing traffic, maintaining relationships, and improving client loyalty.

What is the value of email marketing?

What effect does cheese have on your pizza? What does ice cream do for a cold cup of coffee? Isn't it good for their taste? Email marketing has the same effect on your online store as well.

Also, did you know that over 99 percent of consumers read their emails on a daily basis? In addition, 80% of users believe that email marketing is the most effective approach to keeping clients. These figures should convince you of the significance of email marketing for small businesses.

So, let's get started learning about the importance of e-commerce email marketing:

1-Emails keep your customers informed and engaged with your company.

2-Emails aid in the development of positive relationships with prospects, leads, and current clients.

3-Many people have the habit of routinely checking their emails. That is why they are the greatest since they generate more conversions than any other marketing method.

4-Emails can easily be customized and personalized. You may personalize your emails, which will make your company appear more welcome and kind.

5-Emails raise brand awareness and make your company more visible.

6-Email marketing is less expensive than other forms of marketing.

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What are the forms of email marketing campaigns?

1. Marketing Emails

A promotional email, as the name implies, is one that advertises your company. They are promotional messages delivered to the recipient's email inbox. It is a form of marketing in which businesses distribute promotional content to potential customers.

Prospects receive promotional emails informing them of new items and services offered. The major goal of these kinds of emails is to increase revenue and expand the customer base.

2. Emails for Transactions

When a business and a customer do a transaction, transactional emails are sent. They are automated emails delivered by businesses to their customers. They are usually associated with any commercial transaction or account activity.

Transaction emails differ from marketing emails in that the former are triggered by interactions, events, or preferences within an app or service rather than by a company's marketing effort. Transactional emails are also known as triggered emails because of this.

3-Lifecycle emails

A lifecycle email is another sort of email that a consumer receives during his customer journey. They are the emails that are delivered to buyers at various phases of the purchasing process, from subscription to purchase.

The majority of these emails are based on user behavior. They also interact with your company to help you keep customers, increase revenue, and improve customer engagement. Welcome emails, special offers/discount emails, onboarding emails, coupon emails, and many others are examples of lifecycle emails. Allow me to assist you in determining which form of email you should use for eCommerce email marketing. All three sorts of emails are necessary for your e-commerce marketing strategy, and you must use them all.

10 tips to boost your e-commerce email marketing campaign

1-Use email templates to ensure consistency in your campaign.

Creating effective email templates can help you to create more consistent and effective campaigns. By using templates, you can ensure that all your email content is consistent and that you are not repeating yourself unnecessarily.

There are a number of email template tools available online, and you can also find templates in a number of free and paid email marketing resources. The most important thing is to find a template that is effective for your audience and your brand.

Some of the key things to consider when choosing a template are:

-The template should be relevant to your audience.

-The template should be easy to use.

-The template should be consistent.

Here are some tips for creating email templates:

1. Start with a template that you already use for regular correspondence. This will help to create a consistent tone and style for your emails, and it will also make it easier to refer to previous messages when creating new ones.

2. Make sure your template is customized to the specific needs of your campaign. For example, if you're promoting a new product, make sure your template includes information about the product (including features, specifications, and pricing) .

3. Use templates to create a standard message format. This will help to ensure that all your emails are easy to read and understand, and that they keep your audience engaged.

2. Optimize your images for email delivery.

There are a few things you can do to make sure your images are delivered properly:

1. Make sure your image dimensions are correct.

Your images should be scaled to a size that will fit in an email without taking up too much space. If your image is too large, it will be blocked by the email's text or other elements, and your subscribers won't be able to see it.

2. Make sure your image file is in the correct format.

Your images should be in JPEG, GIF, or PNG format. JPEGs are the most common and will display the best on most email platforms.

3. Use the "Image Sizing" feature in your email software.

Most email platforms have an "Image Sizing" feature that will automatically adjust your image sizes.

4-Color of images in your emails.

When sending an image in an email, it is important to remember that many recipients may be using color-blind email clients. It is best to avoid using colors in your images that could be confusing or offensive to your recipients.

3-Send timed email campaigns to increase engagement.

Here are four tips for creating successful timed email campaigns:

1. Choose a timed email campaign template that is relevant to your audience.

Your audience will appreciate email campaigns that are tailored to their interests. Choose a template that is easy to customize and includes the right amount of relevant content.

2. Choose the right frequency for your timed email campaigns.

3. Plan your timing. When is the best time to send your campaign? Is there a specific time of day or week that is more likely to result in success? Once you have a timeframe in mind, you can start to craft your message.

4. Track your progress using appropriate analytics.

It is important to track your progress throughout your campaign in order to make necessary adjustments as needed. This will help you to avoid making unnecessary adjustments or ending your campaign prematurely.

4. Use social media to promote your email campaigns.

There are a number of ways to use social media to promote your email campaign. You can post about your new email campaign on your company’s social media pages. You can also post about the benefits of signing up for your email list. You can also post about upcoming email campaigns or special offers that are only available to subscribers of your email list.

By using social media to promote your email campaign, you can increase the chances that people will open your emails. You can also build relationships with your customers, which can lead to more sales.

Use social media to track the success of your email campaign. Use analytics tools to track how many people have signed up for your email campaign, and how much traffic has come from social media.

Also, you can use social media to keep followers updated on your email campaign. Use social media to post updates about your campaign progress, and to give followers a sneak peek at the content of your upcoming email campaigns.

5. Keep your email marketing campaigns fun and engaging to keep your customers coming back.

Is there a distinction between "Good Morning" and "Good Morning, Rachel"? Isn't there a distinction between feeling and belonging? The latter is the best method to greet someone since it gives the impression that you are conversing with them.

That is why you should always personalize your emails to make the recipient feel welcome. Make an effort to personalize as much as possible. You can include their name, favorite goods, reminders, and perhaps a greeting or special discount for their birthdays or special occasions.

Things operate best when they are personalized, believe us. Try communicating with them in their own language, which includes tailoring your communications to different generations. Okay, it'll take a little longer.

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6. Create Audience Segments.

Segmentation is another key email marketing tactic. Furthermore, segmenting your email list is thought to be the most effective email marketing method. If your e-commerce store sells beverages and snacks, for example, some customers may only be interested in purchasing drinks. Similarly, some people may just be interested in purchasing snacks. People who enjoy snacks will dislike emails about drinks, and vice versa.

That's where segmentation comes in handy! Sort your consumers into groups based on their preferences. You can send them personalized emails according to their needs and interests. Your product recommendations will be more focused as a result, and you will be more likely to obtain return customers.

7. Send emails to abandoned carts

Do you realize that by 2020, over 88 percent of all shopping carts will have been abandoned? That means that 99 customers out of 100 decided not to purchase a product after adding it to their cart. Isn't it sad? That is why sending abandoned cart emails to your customers has become so vital.

By sending abandoned cart emails to your prospects, you may encourage them to return to your eCommerce business and finish their purchases.

Most importantly, you can recoup your lost revenue by sending abandoned cart emails. Additionally, if your mail is good enough to entice clients to return to your store, income will rise. As a result, your store's user experience will improve.

8. Make Discounts Available.

One of the most effective ways to keep people coming back to your business is to offer discounts. To enhance your client retention percentage, make sure to give discounts to your loyal customers.

Customers who are loyal and consistent are the lifeblood of your business; they help it flourish. That is why you must create a specific loyalty club to reward them. And, guess what? Customers will be drawn to your store by all of these great discounts and deals. So, it's a win-win situation, right?

9. Cross-sell and upsell

Upselling and cross-selling are two essential and effective eCommerce email marketing tactics. Cross-sell and upsell emails target clients who have already purchased something from your store. The primary goal of these techniques is to boost purchases. Both encourage individuals to buy more and more.

A cross-selling email is sent to the consumer to encourage them to purchase a complimentary product in addition to the one they already purchased.

An upselling email, on the other hand, is sent to encourage customers to purchase a more valuable product than the one they are purchasing.

Both of these tactics require appealing graphics and CTA buttons to be personalized. If you're interested in learning more, visit our blog.

10. Measure the effectiveness of your email marketing campaigns and make changes as needed.

A recent study by the "MailChimp Blog" found that email marketing produces an 82% open rate, which is higher than any other medium.

Email marketing campaigns typically produce measurable results in a few short weeks.

Here are some of the most common results you can expect from a successful email marketing campaign:

1. More leads: A successful email marketing campaign will bring in more leads than you would have otherwise.

2. Higher conversion rates: Higher conversion rates can be attributed to the fact that email campaigns are typically personalized.

3. Increased brand awareness: Your email marketing campaign will help to increase brand awareness, which can lead to more customer loyalty.

It's important to keep track of these metrics to ensure that your email marketing campaign is achieving its desired results. You can use a variety of tools to track your email marketing campaign's performance, including email marketing tracking software, web analytics, and customer referral tracking.

Some metrics of email marketing campaign success include the following:

• Average open rate.

• Average click rate.

• Percentage of subscribers who open and click each email.

• Percentage of subscribers who open and click each email and take action.

• Percentage of subscribers who open and click each email and unsubscribe.

• Average time to first interaction (A/B testing).

• Percentage of subscribers who open and click each email and convert to a lead.

• Average time to conversion (A/B testing).

• Percentage of subscribers who open and click each email and convert to a sale.

• Percentage of subscribers who open and click each email and generate a comment or rating.

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Conclusion

That concludes our discussion. This article has now come to an end. This guide, we hope, will assist you in understanding the importance of eCommerce email marketing.

To summarise, email and social media marketing for small businesses have a lot of potential for eCommerce stores. You can employ the top tactics to keep existing customers, generate new leads, and grow sales. Using the best eCommerce email marketing methods, whether you are a novice or an expert in the sector, you can take your business to the next level. So go ahead and give it a shot, and watch your business flourish.