Perceived usefulness

In order to meet the perceived usefulness” criteria above, Most digital technology can have up to four purposes. They:

• Provide information as required by the audiences;

• Engage enabling the stakeholders and the PIC to communicate and collaborate;

• Automate and digitise operational processes such as bursary registrations; and

• In future the technology could deliver digital services for example the creation of reports or development of innovative products.

If employees see the point of doing things the new way, they are more likely to adopt it.

Making digital technology easy to use

In terms of Technology Adoption Modelling, the website will be more likely to be used if people experience it as easy to use. User experience design pertains to the creation of the architecture and interaction models that impact users’ experience of a website. As user experience is subjective, it cannot actually be "designed". Instead, we developed this strategy to enhance the user experience as far as possible.

Ease of use is a function of the process to find what the user is looking for. The tools that we used for this were the taxonomy, breadcrumbs, a site map, search functionality, metadata, links within the content to other related content aggregation and profiling.

• Taxonomy is the practice and science of classification. This is organised by super type-sub-type relationships, also called generalisation-specialisation relationships. The sub-type has the same properties and constraints as the super-type plus one or more additional properties or constraints;

• Breadcrumbs – navigation is the route through the site to find what the user is looking for. It is intuitive to most users and effectively guides users around the site so that they know how much content is available and where to find things when they want them. The navigation is enhanced using breadcrumbs which indicate to the user exactly where he is on the site in the context of the overall site;

• A site map is a list of pages of a web site accessible to crawlers or users. This helps visitors and search engine bots find pages on the site. There is a hierarchical site map at the bottom of each page;

• The search functionality is optimised for the entire site (except in extreme cases where where is permission based access);·

• Links – hyperlinks link users to specific sections of information within related sections of the website, as well as context related documents and content;

• Metadata – this is information about the content was used to position the content, improve search engine recognition or create rules such as permissions, the removal of the content when it has expired, search filters etc.

• Data Architecture is a way to main consistency in the back end for continuity and to keep the analytics and insights clean and trust worthy; and

• Keywords and tags - this informs the search functionality as to the content and context of the page.

Subjective Norm

This is the art of making people feel good when they use the system.

How you do it will depend on the organisational culture, here are some ideas, but we can come up with many more:

• Gamification is exciting because it promises to make the hard stuff in life fun. It is the application of typical elements of game playing (e.g. point scoring, leader boards, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement.

• Rewards - this can be in the form of awards, bonuses, time off or even breakfast with the CEO. This must also come with public recognition.

• Personalisation - this is how Social Media does this, allowing employees to customise their workspace, show off the good things or achievements.