To verify this course on our KFUPM website visit: www.dcc.kfupm.edu.sa/ShortCourses/DigitalMarketing/
Learn the skills to shape your future
Wherever you are in your career and life, you can engage with expert faculty and peers -- and gain next-level knowledge to achieve your goals.
To verify this course on our KFUPM website please visit the following link
Course LinkedIn Post
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King Fahd University of Petroleum & Minerals (KFUPM) through its continuing education department is providing the best education to the local community. In addition to offering degrees in different programs, KFUPM continues to offer short courses through its various colleges, for the local community. These courses are designed by the experts and provide theoretical and hands-on practical knowledge to the students that matches with the most recent industrial standards and job requirements inside the kingdom. This course is organized by Dammam Community College of KFUPM.
Course Start: Jan 12, 2025
Duration: 2 Months
Course Fee: SR 2500
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and digital media and platforms to promote products and services.
This course provides students with an understanding of how digital marketing strategy, implementation and executional considerations for B-to-B and B-to-C brands and provides a detailed understanding of marketing to become a smart and capable player on the digital stage
The following are the major topics to be covered in the course:
Introduction to marketing and IMC
Introduction to digital marketing
Online marketplace analysis
Digital environment (legal, ethical, socioeconomic etc.)
Digital Marketing Strategy
Branding in the digital era
CRM through digital marketing
Digital CX (Customer Experience)
Digital media campaign plan
Digital Marcom
Digital channel performance
Social Media Management
Successful Management
* Any change or update may happen, if necessary.
The future of digital marketing is bright because now there is more market and consumer awareness. Businesses can also use a wide range of smart tools to collect an ocean of data and make in-depth analyses about their target audience. It's a completely new way to approach the audience
Format
Online
Virtual Classes
Duration
75 Hours - 2 Months (Approx)
Starts on
January 12, 2025
Price
SR 2,500
To verify this course on our KFUPM website please visit the following link
Course LinkedIn Post
www.linkedin.com/feed/update/urn:li:activity:7273923748527767552/
Professionals on jobs in the industry.
KFUPM, DCC Alumni or students from business and non-business major.
Students from other academic institutes.
High School Students or graduates .
Marketing professionals from the industry .
Other community members.
Course will be conducted by any online platform (such as ZOOM / MS Teams / Blackboard etc).
Live online interactive classes (no recordings).
The informative communication between the students, instructor and the administration team will be through class WhatsApp group.
The course is offered in English Language, candidates must have proficiency in basic English language.
Be able to take online evening classes.
Have access to PC, laptop, digital tools and good internet connection.
Registration is open to anyone (Males and Females) who is at least 16 years of age
Course Start Date: January 12, 2025
Course Delivery: Online - Live Virtual Classes
Course Duration: 2 Months (Approx)
Total Hours: 75 Hours (Approx)
Class days: 2 -3 days in a week (except Friday)
Time: 2-3 hours in the evening, between 6:00 pm - 9:00 pm
The total fee of the course is SR 2500 (VAT inclusive, non-refundable).
Upon successful completion of the course, you will be awarded a Certificate of Completion by KFUPM, Deanship of Education Services in recognition of your achievement and the investment you have made in your education and professional development.
🔷 Gain a competitive edge
🔷 Stand out to recruiters
🔷 Land your dream job
🔷 Showcase your skills
Important: Certificate will be issued to all those candidates who have attended at least 80% of the classes and have successfully completed and submitted the tasks assigned by the instructors. The course might have assignments, lab work and a project.
This course is developed by Dammam Community College of KFUPM, and taught by an experienced team of faculty who are experts in their fields. They bring leading-edge, thought leadership, and hands-on learning to enrich your learning experience.
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To verify this course on our KFUPM website please visit the following link
Course LinkedIn Post
www.linkedin.com/feed/update/urn:li:activity:7273923748527767552/