Coordinator Message

Dear community,

Greetings.

Welcome to the course, "Digital Marketing & Social Media Management Excellence".

In today’s fast-paced digital age, the online world is not just a platform—it's the lifeline of modern business and communication. Whether you're a professional looking to expand your skillset, an entrepreneur aiming to grow your brand, or simply curious about the mechanics of the digital economy, understanding digital marketing and social media management is no longer optional—it’s essential.

Digital marketing is the engine that drives business growth. It’s how brands reach their audiences, create lasting relationships, and convert opportunities into success stories. Meanwhile, social media management is the art of crafting meaningful engagement in a world where billions of people connect every day. Together, they form a dynamic duo that empowers you to harness the immense power of the internet.

Our expert instructors will guide you ensuring that your learning is both relevant and immediately applicable. This short online course offers a focused, theoretical approach to mastering these critical skills. This course takes you on a comprehensive journey through the fundamentals and advanced strategies of digital marketing:

• Begins with an Introduction to Marketing and Integrated Marketing Communication (IMC) to grasp the basics of audience engagement.

• Explore the core principles of Digital Marketing and learn how to conduct an Online Marketplace Analysis to identify opportunities and challenges.

• Dive into the Digital Environment, understanding its legal, ethical, and socioeconomic dimensions to ensure responsible practices.

• Develop a Digital Marketing Strategy that aligns with your goals while mastering the nuances of Branding in the Digital Era.

• Enhance customer loyalty with CRM through Digital Marketing and improve interactions through Digital Customer Experience (CX).

• Craft impactful strategies with a Digital Media Campaign Plan, and understand Digital Marketing Communication (Marcom) essentials.

• Finally, measure success by analyzing Digital Channel Performance, ensuring that every effort contributes to meaningful results.

Don’t miss this opportunity to future-proof your skills and stay ahead in an ever-evolving world. Join us on this exciting journey and make digital marketing and social media management your superpowers. The online landscape is waiting for innovators like you—let’s make your mark together!

Regards,

Hasan Perrveiz

Course Coordinator

King Fahd University-DCC

Email: perrveiz@kfupm.edu.sa

Linkedin: https://www.linkedin.com/in/hasan-perrveiz-80b249173