BEHIND THE THIRDS

14 June

Venice.

Lido, Alberoni beach.

Can happen that in a grey sunday morning while you're walking on the beach, you found seven busy guys in a photographic shooting.

Almost.

That's pretty weird.

You go closer, you can see the model and the photographer.

You can see that everyone is photographing each other.

In reality, I'm not here by chance.

I'm here to collaborate at an inusual idea born from the heads of Marina Marques and Alexander Papadopoulos, both students at the Academy of Fine Arts in Venice.

They decided to staging the stage.

Open up Instagram, or an usual fashion magazine, you can see the model wearing the product you would buy. Isnt' it?

"The synopsis of the project is directed to an advertisment campaign that includes the fashion world in a main way without excluding the other characters of the set, thus creating a storytelling of the shooting itself." - Marina Marques

We're used to see the result of a fashion shooting just as presentation of the product that we would like to buy.

But here the game is different.

In the photos you can see the product, the dress or what else, worn by the model, but you can also see what happen around the shot.

You can see the construction of the shot.

And not only the shot is under construction.

The fashion compositions created by the stylist Francesco Mottola are completely unconventional and look like construction sites too.

The collaboration through us is born with the goal of break down the wall of distrust that is created between students from different universities.

We represent the synergy through journalism, photography and fashion.