SERVICE to SUSS
Chair, School of Business Pedagogy Committee, SUSS, 2017- 2025
SUSS Teaching Awards Judging Panel, 2024-2026
IRB Program Ethic Review Committee (PERC/MGT Program), 2023 - 2024
IRB Program Ethic Review Committee (PERC/Digital Marketing), 2023 - 2024
SUSS Institutional Review Board (IRB), 2018 - 2020
SUSS Brand Challenge Judge, 2020-2025
SUSS Brand Challenge Committee, 2019 – Present
Raffles Marina X SUSS Case Competition Judge, 2024
Alumni Workshop Committee, 2019
Classroom Recording Vendor Selection Committee, 2018
UniSIM Faculty Volunteer in Student Outward Bound Training, Ubin Island, 2016
UniSIM Advertising Agency Review Committee, 2016
UC Marketing Committee, 2015
UniSIM Rebranding Committee, 2015
PROFESSIONAL SERVICES
Conference Leadership
Co-Chairman, SIAM SUSS International Academic Conference, 2023 (Bangkok)
Organising Committee, World Sustainability Forum, SUSS/2023
Co-Chairman, SIAM SUSS International Academic Conference, 2022 (Virtual)
Advisory & Talks
Steering Committee, Sustainability Exchange, EB Impact, 2023
Guest Speaker: IPB University Summer Course on Green Consumer, Nov 2022
Harvard Business Review Advisory Council, 2024 –
Ad Hoc Reviewer For Journals
Journal of Consumer Psychology, British Journal of Management, PNAS NEXUS, PLOS ONE, Australian Marketing Journal, International Journal of Advertising
Reviewer for Conference/Competition
Academy of Management (AOM) Conference, Australia and New Zealand Marketing Academy Annual Conference (ANZMAC), World Sustainability Forum Conference Reviewer, SIAM SUSS International Academic Conference
Mumbrella Asia Awards Competition Juror, 2019
Reviewer for Textbook
Reviewed cases for the Global Edition (17e), Marketing Management, Kotler et al.