Most often, social media designs are created to pass a short and precise message meant to last a particular period of time. Understanding that, I try to keep my social media designs very engaging and simple. The goal is for the reader to be able to see the whole idea of the design in just 2 seconds of seeing it. Then another 5 seconds to fully get all the details.
To this effect I keep my designs Simple, Classy and Mature
Its social media, All people do is scroll and swipe!
With Cowry, what I do is interpret the design briefs into straight-to-the-point designs, whilst maintaining the brand guidelines, including strict use of colour and font.
With this food brand, there are no specific brand guidelines. So, what I do is to maintain the colourful, happy aesthetic that is mostly associated with food.
This brand is a religious organization that always wants to send the right message to her congregation and audience which is made of youth and young adults. The designs have to be catchy enough to engage the attention of a Gen Z or Millennial (who is randomly scrolling through Instagram) to a church flyer.
I try to make these designs as relatable to young people as possible without ignoring the fact that it has to be 'sacred'.