Abby Interior

Brand Identity Design

Abby Interior is a brand that is committed to designing beautiful interior aesthetics for its clients. They reached out to me for small scale Brand Identity Design based on their budget and I was able to create a unique logo and pattern, colour palette, icons and typography.

The brand is an art/Lifestyle-focused brand, connecting deeply to the wants and desires of their clients. They need to be trusted, innovative, intelligent and responsible. That is why I decided to give them the Blue-Grey-Black aesthetic. Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, imagination, expansiveness and inspiration.

I understood what this client needed, did a lot of brainstorming to get concepts and ideas, then digitized those concepts, did my colour research and boom!
I presented my final work and the client was elated.

But all of this only emanated from my understanding to detail, the need of the client.