Design Requirements:

• Theme: The poster should evoke a sense of fun and enjoyment, and display the versatile use of agency branding guidelines. Incorporate elements like ice cream paired with subtle touches that convey the idea of a casual, friendly gathering.

• Color Palette: Create an inviting atmosphere. The colors should be vibrant but balanced to maintain readability and appeal.

• Typography: The event title, such as "Ice Cream Social," should be bold and playful, with a fun, modern font that captures the essence of the event. Additional text with event details (date, time, location) should be clear and easy to read.

• Imagery: Incorporate visuals of ice cream treats, perhaps featuring a variety of flavors or toppings, to immediately communicate the essence of the event. These could be stylized or illustrated in a way that feels lively and fresh.

• Mood: The design should feel lighthearted, inviting, and casual, encouraging employees to join the event for a break from the workday and connect with colleagues in a fun setting.

• Layout: The poster should be well-organized, with a clear hierarchy of information. The key event details should be prominent, with supporting graphics and text arranged in a way that is visually balanced and appealing.

We are looking for a design that will make the Ice Cream Social event feel exciting and approachable, capturing the joy of sharing sweet moments with colleagues. The final poster should be visually appealing, inspiring employees to attend and enjoy a delightful time together.