Hi, I'm Desi.
A product designer, UX researcher and mentor.
A product designer, UX researcher and mentor.
I empower people through products and services by designing meaningful experiences. I strive to provide insights that enable change and drive measurable results. I’m an advocate for continuous learning and improvement and enjoy expanding design practices within organisations by running cross-disciplinary initiatives in User Research, Strategy, Product, Service, and Content Design.
HeliosX/Dermatica:
Increase the subscription uptake on over-the-counter products (2024)
UX + Interface Design + Research
Secret Escapes:
Product page redesign (2022)
UX + Interface Design + Research
Secret Escapes:
Self-serve booking amendments (2021)
Research + Service Design + UX + Interface Design
Secret Escapes:
Virtual card payment service (2020)
Service Design
Secret Escapes:
Self-serve booking amendments (2021)
Research + Service Design + UX + Interface Design
Secret Escapes:
Competitive analysis of key user tasks (2021)
Research + UX Strategy
Secret Escapes:
Continuous discovery (2020)
UX Strategy
No Data:
Sports Quest Iconography (2013)
Interface Design + Illustration
The Savile Row Company:
Catalogue design (2015)
Print Design
The Savile Row Company:
Shirt pattern design TK Maxx (2016)
Illustration
"I would not hesitate to hire Desi again in the future and would be lucky to have the opportunity to do so.
Desislava reported directly to me for 3 years and was a star performer throughout that time. Not only did Desi deliver results, Desi fostered a culture of empathy, learning, and community that transformed our whole Product group.
Always willing to learn, Desi excelled at optimisation launching into new territories, launched a new product to market and was soon working at a service design level and aiding me in developing the company strategy for the consumer facing side of the market place.
Keep doing great things Desi."
"Desislava is one of the best designers I ever worked with. We were in the same team at Secret Escapes for over a year. She is incredibly passionate about UX, proactive, hard working, with a ton of empathy for her users.
When it comes to discovery methodologies it’s like she has a “Hermione bag”- always suggesting relevant techniques and keeps up to date with new ones. Not only she would suggest we try new things in the team, but also share the methodology, learnings and outcome with other teams in the organisation to spread the knowledge.
I really enjoyed working with Desi, a great UX professional who is passionate about the discipline and impeccably balances the users, team and business needs. Would more than happily work with her again."
"Desi! I know we only worked together for a couple of months but I have REEEAALLLLYYY enjoyed it. You've been a great manager and mentor and you've made my first couple of months at SE so much easier.
You're seamless facilitation of COP meetings, knowledge and great sense of humour are going to be seriously missed by the design team.
Best of luck in your new role, it sounds like a really good opportunity and I'm certain you'll smash it!"