Visa Gift Card Market Revenue was valued at USD 6.5 Billion in 2024 and is estimated to reach USD 12.5 Billion by 2033, growing at a CAGR of 7.5% from 2026 to 2033.
The global Visa Gift Card market was valued at approximately USD 250 billion in 2022, and is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2023 to 2030. The market is driven by increasing consumer adoption of prepaid cards, as well as the convenience and flexibility they offer for both consumers and businesses. The adoption of Visa Gift Cards is particularly prominent in regions such as North America and Europe, where consumers seek secure and easily accessible payment alternatives. The North American region held the largest share of the market in 2022, accounting for over 45% of the global market share, fueled by high consumer demand, the prevalence of digital payment platforms, and the growing trend of gifting. In terms of regional opportunities, the Asia Pacific region is anticipated to exhibit the highest growth rate, with a projected CAGR of 9% during the forecast period. The increasing penetration of digital financial services, a rise in disposable income, and the growing trend of e commerce are expected to significantly boost the demand for Visa Gift Cards in this region. Additionally, Latin America and the Middle East and Africa are expected to witness moderate growth as the adoption of prepaid cards continues to rise in these emerging markets. With the growing popularity of online shopping and increased use of gift cards for rewards and promotions, the Visa Gift Card market presents promising opportunities for expansion across various regional markets.
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Amazon
Best Buy
Carrefour
eBay
iTunes
Powerco
Sephora
Target
Walgreens
Walmart
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Visa Gift Card Market
Prepaid Visa Gift Cards
Virtual Visa Gift Cards
Reloadable Visa Gift Cards
Financial Institutions
Retailers
Third-Party Providers
Personal Use
Business Use
Gifting
Online Sales
In-Store Purchases
Mobile Applications
Younger Generation
Middle-aged Adults
Seniors
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Visa Gift Card Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Visa Gift Card Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Visa Gift Card Market, By Type
6. Global Visa Gift Card Market, By Application
7. Global Visa Gift Card Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Visa Gift Card Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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