Matcha Powder for Baking Market was valued at USD 0.75 Billion in 2022 and is projected to reach USD 1.5 Billion by 2030, growing at a CAGR of 9.0% from 2024 to 2030.
The global market for matcha powder for baking was valued at approximately USD 120 million in 2022. With a robust compound annual growth rate (CAGR) of 7.5%, this market is projected to reach around USD 190 million by 2027. The rising consumer demand for healthier, natural ingredients in baking products is a key driver behind this growth. Additionally, the increasing trend of incorporating matcha powder into various baked goods, from cakes and cookies to bread and muffins, is expanding market opportunities. The growing awareness of matcha's health benefits, including its high antioxidant content and potential metabolic advantages, further supports the market's upward trajectory.
Opportunity analysis indicates that emerging markets in Asia-Pacific and North America are particularly promising for matcha powder in baking applications. In Asia-Pacific, traditional use of matcha combined with an increasing adoption of Western baking techniques is driving market expansion. Meanwhile, in North America, the surge in consumer interest in specialty and artisanal baked goods creates significant growth potential. Moreover, the ongoing innovations in product formulations and packaging, such as single-serve and convenient formats, are expected to capture new customer segments and enhance market penetration. As a result, stakeholders in the matcha powder for baking sector should focus on these regions and trends to capitalize on emerging growth opportunities.
Get an In-Depth Research Analysis of the Global Matcha Powder for Baking Market Size And Forecast [2025-2032]
Guizhou Guicha (Group) Co.
Ltd.
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village Tea Industry Co.
Ltd.
Huamingyuan Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai) Co.
Ltd.
AOI Seicha
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Matcha Powder for Baking Market
Home Use
Baking Shop
Food Processing
Other
Based on Types the Market is categorized into Below types that held the largest Matcha Powder for Baking market share In 2023.
Ordinary Grade
Premium Grade
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Matcha Powder for Baking Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Matcha Powder for Baking Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Matcha Powder for Baking Market, By Type
6. Global Matcha Powder for Baking Market, By Application
7. Global Matcha Powder for Baking Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Matcha Powder for Baking Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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